as, Author at Katava Marketing
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A woman sits at home with popcorn on her couch, pointing her remote towards a TV that says "TV Advertising" on it.
Super Bowl Ad Inventory Sell Out & The Future of Commercials

The NFL Super Bowl is recognized as the highest-rated and highest-watched televised event each year in the United States. The game itself often takes a backseat to its iconic, star-studded halftime performances and highly-anticipated commercials. However, commercial advertising has been a hot button topic in advertising since streaming dominated over cable for the first time in 2022. Considering how much...

Someone sits at a table typing on a laptop. Images of graphs and charts are imposed over the keyboard
How to Adjust Digital Advertising Budget for Inflation

As a business owner, you understand the importance of marketing your business to attract new customers and stay competitive in your industry. However, with inflation on the rise, it’s important to adjust your digital advertising budget to ensure that you’re still receiving the same level of return on investment. In this blog, we’ll explore how to adjust your business’s digital...

a man talks to a healthcare worker at a table in an office setting
The Power Of Patient Testimonials

We read an article questioning the importance of patient testimonials in healthcare marketing. The author made a vague claim that healthcare content “seems to be geared to specific patient experiences” rather than “provide readers with factual information on health-related topics” to reach target audiences. The author argued that, in participating in the latter, the content and its source become trustworthy. As...

a hand points their index finger towards a floating search bar to abstractly represent the act of using a web search engine
5 Tips to Optimize Your Google Search Ads

Optimizing your Google search ads can seem like a challenging, ongoing task with so many features and options available to you. However, with the right strategy and knowing the areas to focus on first, you can optimize your ad budget and get the most out of your Google Ads campaign. Here are five tips to help you optimize your Google search...

A man holds up a smartphone, screen up. From the smartphone are location icons from maps, abstractly representing accessing location information on your phone.
A Guide to Local SEO

Having a strong online presence is crucial for businesses. Local SEO plays a pivotal role in ensuring your business appears prominently in local search results, making it easier for customers to find you. Here’s what local SEO entails and how you can craft a successful strategy to elevate your business’s online visibility. What is Local SEO? Local SEO is all about optimizing...

A man is holding his smartphone and smiling at it while holding a coffee in the other hand. A search bar with the phrase "PPC" is graphically laid on top of the image.
Navigating PPC Advertising for Medical Practices

Pay-Per-Click (PPC) advertising offers an effective way to reach a targeted audience actively seeking medical services. However, the competitive nature of the healthcare industry in the digital space requires a strategic approach to make the most of your PPC campaigns. Here are some essential tips and strategies to help medical practices navigate PPC advertising successfully. Set Clear Goals Before diving into PPC...

A woman is taking a video of her packaging product for marketing purposes.
To Video or Not to Video?

To Video or Not to Video? The way we consume and produce media is evolving daily. One of the most powerful forms of media that is shaping the way we take in information is video. From tutorials, informational, or even commercials video is one of the most engaging and popular ways to intake media very quickly. According to a study by...

Seven digital marketers sit around a table and compare notes and charts. A graphical image including digital marketing buzzwords is layered over the image of the table
7 Key Steps to Digital Marketing Campaigns

Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole customer experience. The first impression you make with new customers occurs well before they are greeted at your storefront; it all starts online.  Digital marketing is not simply choosing the right keyword or writing the right ad copy that will make your...

a doctor goes over health information on his tablet with a patient.
What’s the Difference? Patient Experience, Patient Satisfaction, Patient Engagement

Patient experience, satisfaction and engagement are intertwined, but each has slightly different nuances. In today’s age of medical consumerism, patients are taking a more active role in their healthcare, which means that patient expectations are elevated. They want more. They demand more. And their opinions matter more.  What Is Patient Experience? Patient experience, as defined by the Beryl Institute, is “the sum...

Someone is checking the review average of a business on their smartphone. It says the review summary comes out to 4.2 stars
How To Ask For Online Reviews More Effectively

Online reviews play a crucial role in search engine optimization (SEO) for businesses across all industries. Search engines want to serve their users with the most relevant sources based on what they are searching for. Nothing will make a brand more irrelevant than a bad online rating. Bad reviews position a brand to be unreliable and untrustworthy. It will stop...