Author:mruppel@bluebaden.com
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What is Website Accessibility?
Website accessibility is the practice of building and designing websites and other digital products so that even people with disabilities can use them without complications or barriers. Making the web accessible benefits individuals, businesses, and society. In compliance with the Americans with Disabilities Act (ADA), a set of standards and guidelines called WCAG have been put in...
Apple announced new features coming soon to Apple Business Connect that will seamlessly integrate your business’s visual brand identity into Apple products and services, including Apple Mail, Tap to Pay and Phone Calls. These features will give businesses — even those without a physical location — more control over how they appear to over 1 billion Apple users around the...
On April 24, 2024, the Department of Justice made a final rule regarding updating its regulations for Title II of the Americans with Disabilities Act (ADA). Title II of the ADA requires state and local governments to make sure that all their services, programs, activities and offerings are accessible to people with disabilities. This final rule has specific requirements about...
Each year, Small Business Saturday is strategically positioned during Thanksgiving Weekend between Black Friday and Cyber Monday, making it a prime opportunity to engage with your local community, and ultimately increase consumer spending. This year’s Small Business Saturday is Saturday, November 30, 2024. Is your business ready? If you haven’t started preparing yet, now is the perfect time to start...
October was a busy month for Google. From finalizing the August 2024 Core Update rollout to launching multiple new AI-driven features across Google products, businesses of all industries and sizes need to catch up on all the new digital marketing opportunities they can try on Google platforms soon.
1. AI-Organized Search Result Pages
In an effort to provide users with more personalized...
After months of rumors, TikTok finally announced its newest advertising tool that will take on Google and other search engine marketing tools. This month, the short-form video giant rolled out its long-awaited Search Ads Campaign tool which will help advertisers target their ads based on keywords that users are actively typing into the search bar at any given time. This...
Apple Maps has been the default map app for all iPhones since it was introduced in 2012. After over a decade, Apple Maps is finally available on the web. Although it launched only as a beta version on July 24, the web version still includes many key features of the app such as driving and walking directions, reviews, ordering food,...
Since 2004, Yelp was founded on the mission of building stronger communities by connecting people to the best local businesses for the job needed. Yelp is celebrating its 20th anniversary in a big way — by adding all new features that will increase business visibility online and help customers find answers much quicker.
1. Upgraded Accessibility Tools
“Wheelchair Accessible” is one...
Social media is the best place for businesses to increase brand awareness and strengthen their community by showing support for relevant causes. The most effective social media strategies start with a content calendar that is built around trends but still stays focused on your overall goals.
Your social media strategy should be able to answer the following questions:
Who are you...
Historically, Memorial Day Weekend has been the biggest movie weekend of the year, kicking off blockbuster season. Even just two years ago, Top Gun: Maverick became the highest-grossing Memorial Day Weekend release of all time. This year, the summer blockbuster kick-off was an absolute dud — becoming the worst performing Memorial Day Weekend box office in the last 30 years....
