October was a busy month for Google. From finalizing the August 2024 Core Update rollout to launching multiple new AI-driven features across Google products, businesses of all industries and sizes need to catch up on all the new digital marketing opportunities they can try on Google platforms soon. 1. AI-Organized Search Result Pages In an effort to provide users with more personalized...
Email marketing is one of many important digital marketing tools, given how it is a cost-effective way to increase brand awareness and customize your outreach, alongside many other benefits. It can also be successfully aligned with your sales funnel to maximize conversion and ROI. How exactly do sales funnels and email marketing campaigns go together? Here are the benefits of combining...
It’s widely known that social media marketing offers several advantages for businesses, including increased brand awareness, higher engagement rates, and greater brand loyalty. If your business is new to social media, or your current social media efforts aren’t paying off, you may want to consider getting your accounts verified. Social media verification has the potential to significantly increase your reach and...
After months of rumors, TikTok finally announced its newest advertising tool that will take on Google and other search engine marketing tools. This month, the short-form video giant rolled out its long-awaited Search Ads Campaign tool which will help advertisers target their ads based on keywords that users are actively typing into the search bar at any given time. This...
Going local with your social media strategy can be an effective way to reach and connect with prospects who may be unaware of your business yet are located practically a stone’s throw away. Known as hyperlocal social media marketing, this strategy offers many advantages for small businesses, including higher engagement and conversion rates. How exactly does this form of local social...
Though it may be hard to believe, now is the perfect time to start planning your marketing strategy for the upcoming holiday season. In 2023, about half of consumers started making their holiday purchases in October, and this year’s shopping behavior is likely to be the same. The sooner you can get your holiday marketing plan ready, the higher the number...
A great marketing infrastructure can help you forge a connection with your audience, build relationships, increase revenue, and much more. Without a good infrastructure in place, your marketing efforts may fall short and be far less fruitful than those of your competitors. What Is Marketing Infrastructure? Marketing infrastructure refers to the basic organizational structures, or systems and processes, needed for the successful...
When cash flow is great, revenue is up, and demand is consistently high, you may be tempted to halt your marketing campaign for the sake of saving resources or directing them elsewhere. This may seem like a good idea, but suddenly stopping all marketing efforts can backfire and take your business back to where it all started—negating all your hard...
Each year Google releases a number of algorithm updates. Core updates affect how webpages are ranked and weighed. Each Google algorithm update stems from their mission to instantly provide internet users with relevant and trusted information about a question or topic they are interested in. The August 2024 core update is focused on boosting high-quality, engaging content and demoting low-value,...
Mystery shopping is a decades-old market research technique that can provide your business with great insight into the quality of its customer service and shopping experience for the average consumer. This service is an excellent way to gain an unbiased perspective on your business operations so you can make improvements and changes as necessary. According to the job search site JobMonkey,...