Blog - Katava Marketing
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Visual Search Marketing
Visual Search

Visual search is gaining huge momentum in digital marketing right now, especially given how rapid improvements to artificial intelligence (AI) are driving this popular search trend. Here’s what you need to know about visual search marketing, and how to include this exciting and revenue-boosting practice in your digital marketing and search engine optimization (SEO) strategies. What Is Visual Search Marketing? Visual search marketing...

Website Accessibility
Website Accessibility Requirements

Having a website with inaccessible features and content can often prevent people with disabilities from gaining equal access to your information. Website accessibility is an inclusive practice that helps ensure all your visitors—including those with disabilities—can use your website seamlessly and without difficulty, and have a positive experience. Making accessibility part of your website design can help your business reach a...

Search Engine Optimization
Weekly SEO Blogs: Does Your Business Need Them?

Search engine optimization, or SEO for short, is a digital marketing practice that focuses on helping your website rank high in search engines like Google and Bing. Content quality is one of many essential components of SEO. Google will rank your website higher in Search if it features high-quality content, because great content offers value and provides users with a better...

TikTok Marketing
TikTok Trends: Basic Strategies for Your Business

If your business isn't already using TikTok, it may be time to consider jumping on board. This app, which gives its users the option to create and watch short-form video content, is currently one of the fastest-growing social media networks in the world! From 2020 to 2024, TikTok grew its user base by 435 million — equating to an overall...

Build an effective email marketing strategy for the summer season with these tips & tricks.
9 Click-Worthy Email Campaigns for Summer

Regardless of your industry, everyone can relate to the thrilling start of summer. It’s a time for celebration and reward. As the school year ends and the summer heat kicks in, consumer spending increases significantly. Every family’s idea of the perfect summer is different but every family is always looking for the best deals. Your business is not the only...

Website Development
How Website Design Impacts Revenue

A high-quality and well-designed website is an absolute necessity no matter what your industry. Your online presence is powerful to the extent it can make or break your reputation — and your revenue. According to the inbound marketing experts at HubSpot, website design has the potential to increase your year-over-year (YoY) online revenue by as much as 132%. If your small...

A woman smiles at her phone, sitting on a couch in a well lit room
100+ Summer Social Media Holiday Calendar

Social media is the best place for businesses to increase brand awareness and strengthen their community by showing support for relevant causes. The most effective social media strategies start with a content calendar that is built around trends but still stays focused on your overall goals.    Your social media strategy should be able to answer the following questions: Who are you...

Remote points at a wall of streaming videos
How Small Businesses Can Benefit from Summer Box Office Duds

Historically, Memorial Day Weekend has been the biggest movie weekend of the year, kicking off blockbuster season. Even just two years ago, Top Gun: Maverick became the highest-grossing Memorial Day Weekend release of all time. This year, the summer blockbuster kick-off was an absolute dud — becoming the worst performing Memorial Day Weekend box office in the last 30 years....

The Comeback of Long-Form Video Content - photo
The Comeback of Long-Form Video Content

At launch, TikTok started out as a mobile-only platform for 15-second videos. Since then, the app has been downloaded 2.7 billion times worldwide — becoming a global phenomenon that changed video marketing forever — and has evolved into so much more. Meanwhile, every major video platform has sought to mimic the success of the short-form video content giant. Instagram Reels,...

Generative AI may be good for enhancing and simplifying aspects of your marketing strategy, but it should not be used to replace human written content.
Do’s and Don’ts of Using Generative AI in Content Marketing

AI tools such as ChatGPT, Scribe and GPT-4 are highly appealing to many businesses and practices, and they hope these convenient and inexpensive tools can fulfill all their content marketing needs. Unfortunately, many businesses have yet to learn that AI often fails to deliver the human touch needed to connect with target audiences and keep them engaged. Replacing human-written content with...