What is a Digital Marketing Strategy? A digital marketing strategy is a plan on how to use digital channels in a way that aligns with your business goals and brand message. Each digital channel — such as search engine marketing (SEM), social media and video marketing — could have their own schedule, goals and tone of voice. However, the overall digital...
Beginning July 31, 2024, Google will remove call and chat history features from Google Business Profiles (formerly known as Google My Business profiles). The chat feature will be removed entirely and users will no longer be able to contact your business via chat on Google Business Profiles. Users will still be able to contact your business via the click-to-call phone...
Visual search is gaining huge momentum in digital marketing right now, especially given how rapid improvements to artificial intelligence (AI) are driving this popular search trend. Here’s what you need to know about visual search marketing, and how to include this exciting and revenue-boosting practice in your digital marketing and search engine optimization (SEO) strategies. What Is Visual Search Marketing? Visual search marketing...
Having a website with inaccessible features and content can often prevent people with disabilities from gaining equal access to your information. Website accessibility is an inclusive practice that helps ensure all your visitors—including those with disabilities—can use your website seamlessly and without difficulty, and have a positive experience. Making accessibility part of your website design can help your business reach a...
Search engine optimization, or SEO for short, is a digital marketing practice that focuses on helping your website rank high in search engines like Google and Bing. Content quality is one of many essential components of SEO. Google will rank your website higher in Search if it features high-quality content, because great content offers value and provides users with a better...
If your business isn't already using TikTok, it may be time to consider jumping on board. This app, which gives its users the option to create and watch short-form video content, is currently one of the fastest-growing social media networks in the world! From 2020 to 2024, TikTok grew its user base by 435 million — equating to an overall...
Regardless of your industry, everyone can relate to the thrilling start of summer. It’s a time for celebration and reward. As the school year ends and the summer heat kicks in, consumer spending increases significantly. Every family’s idea of the perfect summer is different but every family is always looking for the best deals. Your business is not the only...
A high-quality and well-designed website is an absolute necessity no matter what your industry. Your online presence is powerful to the extent it can make or break your reputation — and your revenue. According to the inbound marketing experts at HubSpot, website design has the potential to increase your year-over-year (YoY) online revenue by as much as 132%. If your small...
At launch, TikTok started out as a mobile-only platform for 15-second videos. Since then, the app has been downloaded 2.7 billion times worldwide — becoming a global phenomenon that changed video marketing forever — and has evolved into so much more. Meanwhile, every major video platform has sought to mimic the success of the short-form video content giant. Instagram Reels,...
AI tools such as ChatGPT, Scribe and GPT-4 are highly appealing to many businesses and practices, and they hope these convenient and inexpensive tools can fulfill all their content marketing needs. Unfortunately, many businesses have yet to learn that AI often fails to deliver the human touch needed to connect with target audiences and keep them engaged. Replacing human-written content with...