Marketing Strategy Archives - Katava Marketing
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Marketing Strategy

If your business is looking for ways to cut marketing expenses, focus on evaluating marketing efforts instead of cutting them entirely.
What Happens When Marketing Stops

When cash flow is great, revenue is up, and demand is consistently high, you may be tempted to halt your marketing campaign for the sake of saving resources or directing them elsewhere. This may seem like a good idea, but suddenly stopping all marketing efforts can backfire and take your business back to where it all started—negating all your hard...