SEO and Content Archives - Katava Marketing
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SEO and Content

Search Engine Optimization
Weekly SEO Blogs: Does Your Business Need Them?

Search engine optimization, or SEO for short, is a digital marketing practice that focuses on helping your website rank high in search engines like Google and Bing. Content quality is one of many essential components of SEO. Google will rank your website higher in Search if it features high-quality content, because great content offers value and provides users with a better...

Generative AI may be good for enhancing and simplifying aspects of your marketing strategy, but it should not be used to replace human written content.
Do’s and Don’ts of Using Generative AI in Content Marketing

AI tools such as ChatGPT, Scribe and GPT-4 are highly appealing to many businesses and practices, and they hope these convenient and inexpensive tools can fulfill all their content marketing needs. Unfortunately, many businesses have yet to learn that AI often fails to deliver the human touch needed to connect with target audiences and keep them engaged. Replacing human-written content with...

Turning Testimonials Into Your Strongest Marketing Assets
Turning Testimonials Into Your Strongest Marketing Assets

Testimonials have become the digital version of word-of-mouth marketing, increasing brand awareness and credibility throughout the online world. It’s no secret that online reviews are a crucial part of marketing. A lot of marketers think the work stops here. However, collecting positive reviews is only the first step. The challenge continues with finding the creative inspiration to use positive testimonials...

A man holds up a smartphone, screen up. From the smartphone are location icons from maps, abstractly representing accessing location information on your phone.
A Guide to Local SEO

Having a strong online presence is crucial for businesses. Local SEO plays a pivotal role in ensuring your business appears prominently in local search results, making it easier for customers to find you. Here’s what local SEO entails and how you can craft a successful strategy to elevate your business’s online visibility. What is Local SEO? Local SEO is all about optimizing...