NJFPL | Case Study - Katava Marketing

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NJFPL | Case Study

History of New Jersey Family Planning League

New Jersey Family Planning League (NJFPL) has been a publicly-funded program under Title X since 1970. In 2019, the first act of newly inaugurated Governor Phil Murphy was to reinstate $7.45 million worth of funding for family planning in the state budget. NJFPL engaged with Katava Marketing to rebrand and market NJFPL in this new era.

Marketing Strategy & Infrastructure:
● Brand Development
● Market Research
● Website Design, Content & Development
● Office Signage & Stationery
● Email Marketing Infrastructure Setup
● Social Media Setup
● Informational Print Design Services

Marketing Execution:
● Digital Marketing — SEO & SEM
● Social Media Marketing Management
● Email Marketing Management
● Online Reviews Management
● Animated Videos

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Case Studies