Regular Content Additions

When North Shore Vein Center began, they had a limited amount of content on their website. Sites with little content tend to struggle to rank for their targeted keywords. Google looks for robust websites with appropriate content that will be useful to audiences. Sites with limited content have more issues catching the attention of the algorithm. We wanted to make sure NSVC had a content plan that would improve their rankings and put them in better positions to attract traffic. We set up regular blogging, with new content pieces added every month based on keyword research. We expanded the content on numerous service pages and the site’s homepage. We also added new photos with appropriate metadata throughout the site.

As the site received regular updates to its content, it began to rank for more and more relevant terms. Each month saw an increase in the total number of search terms indexed for the site and first page rankings. We also began to see the site linked in Google SERP features such as featured snippets and Google FAQs. The site’s homepage, service pages, and blogs were all appearing in search results. Traffic steadily increased as rankings increased.

Increasing Website Authority

We also focused on improving website authority by ensuring the website steadily increased its number of backlinks both through citations and gaining relevant links on blogs and articles. We ensured that the site was linked to from every possible directory site and that all listings included fully optimized data about the business. We also regularly sought ways to receive links from other relevant websites and blogs targeted towards topics and keywords relevant to recent updates on the site. With a properly built backlink profile, the site gained authority with Google’s algorithm, leading the search engine to see it as a worthy authority on topics related to vein treatment. This increase in authority benefitted the site and contributed heavily to the site’s ranking improvements.

North Shore Vein Center is the premier vein treatment facility in Long Island. They have provided advanced treatments for varicose veins and spider veins to countless patients over the years. They have a state-of-the-art vein facility, and treat vein issues in patients’ legs, hand, face, or other areas