400+
2.2M+
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USER-FOCUSED RESULTS
Ramp up your visibility. Our holistic SEM strategies are built to turn search into growth.
You’ve launched your business website. You’ve created your social media profiles. What’s your next marketing move? In order to be visible online, you need a digital marketing plan. Our tight-knit team of digital marketing specialists, creative designers and content experts will craft a tailored search engine marketing strategy that showcases the unique value of your business, and nurtures your target audience through your sales funnel — resulting in higher ROI from your website.
Katava Marketing offers a holistic approach to search engine marketing that elevates your brand’s online presence from every angle. Based on your unique business challenges and goals, we craft a comprehensive strategy that may include a combination of SEO, paid search ads, AI search, social media, video marketing and more. Get your website in front of your online target audience with Katava Marketing’s tried and tested processes with proven results.
SEM ESSENTIALS
Every strategy needs these essentials
Eight core elements tailored to your goals, audience and competitive landscape.
In-Depth Audit
We start with a comprehensive SEM audit that analyzes your brand’s online presence including website, paid digital ads, off-page SEO and more.
Local Search
Dominate local search results with optimized local map listings, directory profiles and online reputation management strategies.
Custom Content Creation
Our team crafts custom, keyword-rich content that will reflect your brand’s voice, mission and value across every channel.
Paid Search Ads
Paid Search Ads campaigns lead targeted, purchase-ready customers straight to strategically designed landing pages on your website.
Paid Search Ads
Paid search ad campaigns lead targeted, purchase-ready customers straight to strategically designed landing pages on your website.
AI Search Engines
Your digital marketing efforts should reflect the rapid growth in AI-powered search engines with a competitive generative engine optimization (GEO) strategy.
Engaging Website Design
Increase user engagement with a high-performing, fully responsive website that is optimized to get you to the top of search results.
Domain Authority
Search rankings are about more than just keywords. We increase your domain authority with high-quality backlinks and other trust signals.
Tell us about
your SEM goals
Get your website in front of your online target audience with Katava Marketing’s tried and tested processes, tailored strategy and proven results.
Response within one business day
No Pressure Discovery Call
Prefer to talk?973.998.8008
HOLISTIC BY DESIGN
Every channel, one strategy
Katava Marketing takes a holistic approach to search engine marketing, elevating your brand’s online presence from every angle with a strategy built around your challenges and goals.
Website Development
As the centralized hub of all your marketing, your website is the most important channel your business needs. With Katava Marketing, your brand’s website can have:
- Creative storytelling that showcases your brand’s mission and value
- Professional design that makes a lasting positive impression
- Full responsiveness across all modern devices
- Scalability to grow alongside your business
Social Media
We help build a mixed-media social media strategy that tells your brand’s story and engages with your target audience. With Katava Marketing, your brand’s social media can have:
- High quality, branded graphics & videos
- Consistent branding across every channel for easier brand recognition
- Engaging content that drives awareness, engagement and website traffic
Video Marketing
As the world’s second largest search engine, YouTube shouldn’t be ignored in your digital marketing strategy. With Katava Marketing, your brand’s video marketing can have:
- High quality, branded video content strategy that drives views
- Multi-purpose content that can be used across every digital channel from website to social and more
SELECTED WORK
Proven results
Digital and creative solutions that took brands across industries to all new heights.
QUESTIONS
SEM FAQs
No two businesses are exactly alike and the same goes for a digital marketing strategy. Our team of experienced digital marketing experts, content writers and web designers tackle your search engine marketing from every angle. If you don’t have a defined SEM strategy, your business is missing out.
Search engine marketing (SEM) is a powerful, data-driven way for businesses to promote their products or services to users who are actively searching for them online. This is done through a combination of paid and unpaid — known as organic — tactics like paid search ads and SEO.
SEM deliverables often start with an in-depth audit and analysis of your current standings online — including website traffic, search performance, competitor research and more. Upon the completion of an audit and development of a SEM plan, deliverables include content creation, ad copy and creatives, website and page speed improvements and other elements that impact your brand’s search performance.
SEM strategies all depend on your business goals, desired project timelines and digital channels that are involved. There is no one-size-fits-all approach to SEM and your digital strategy should be unique to your business. To properly address every channel that needs attention, it’s recommended your digital marketing budget is 10-15% of your annual revenue.
Latest Marketing News & Resources
Is your business
visible online?
If you aren’t reaching the first page, customers will choose the competitors who are.
If you’re ready to compete, let’s talk.
Packages built around your business
Every package is priced to your needs — contracts range from fixed-fee to 6–12 month commitments.
FOUNDATION FIRST
01
Website + Foundation
A website that actually generates leads — for businesses that need a strong foundation before scaling marketing.
MOST POPULAR
02
Growth System
A fully managed system to consistently generate leads — for businesses ready for consistent demand and better ROI.
AGGRESSIVE GROWTH
03
Scale & Optimization
Advanced strategy and systems to accelerate growth — for businesses ready to scale aggressively and improve efficiency.