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How To Properly Address Holidays In Social Media And Marketing Content

Using holidays in social media posts as a way to promote your business seems like a gimme. December is a bonanza of holiday opportunities where you can target just about every audience and demographic in a non-stop holiday haze.  But, should you?  Although using holidays in social media may seem like a no brainer, you could be negatively impacting your brand in...

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Does Email Marketing Work For Gen Z?

You may have heard the latest outcry from marketers saying that email is slowly dying in the hands of Gen Z, with some proclaiming that it’s already dead. While these claims can be alarmist and over-exaggerated, it’s true that Gen Z is changing the game when it comes to email marketing. But with research showing that 58% of Gen Zers...