dmias, Author at Katava Marketing

Ultimate SEM Audit Guide

What is a Digital Marketing Strategy? A digital marketing strategy is a plan on how to use digital channels in a way that aligns with your business goals and brand message. Each digital channel — such as search engine marketing...

July 29, 2024

Google Discontinues Call Tracking on Business Profiles

Digital Marketing

Google Discontinues Call Tracking on Business Profiles

Beginning July 31, 2024, Google will remove call and chat history features from Google Business Profiles (formerly known as Google My Business profiles). The chat feature will be removed entirely and users will no longer be able to contact your...

July 22, 2024

Digital Marketing

Visual Search

Visual search is gaining huge momentum in digital marketing right now, especially given how rapid improvements to artificial intelligence (AI) are driving this popular search trend. Here’s what you need to know about visual search marketing, and how to include...

July 15, 2024

Website Development

Website Accessibility Requirements

Having a website with inaccessible features and content can often prevent people with disabilities from gaining equal access to your information. Website accessibility is an inclusive practice that helps ensure all your visitors—including those with disabilities—can use your website seamlessly...

July 8, 2024

Weekly SEO Blogs: Does Your Business Need Them?

Digital Marketing

Weekly SEO Blogs: Does Your Business Need Them?

Search engine optimization, or SEO for short, is a digital marketing practice that focuses on helping your website rank high in search engines like Google and Bing. Content quality is one of many essential components of SEO. Google will rank...

July 1, 2024

TikTok Trends: Basic Strategies for Your Business

Digital Marketing

TikTok Trends: Basic Strategies for Your Business

If your business isn’t already using TikTok, it may be time to consider jumping on board. This app, which gives its users the option to create and watch short-form video content, is currently one of the fastest-growing social media networks...

June 25, 2024

9 Click-Worthy Email Campaigns for Summer

Email Marketing

9 Click-Worthy Email Campaigns for Summer

Regardless of your industry, everyone can relate to the thrilling start of summer. It’s a time for celebration and reward. As the school year ends and the summer heat kicks in, consumer spending increases significantly. Every family’s idea of the...

June 21, 2024

Digital Marketing Video Marketing

The Comeback of Long-Form Video Content

At launch, TikTok started out as a mobile-only platform for 15-second videos. Since then, the app has been downloaded 2.7 billion times worldwide — becoming a global phenomenon that changed video marketing forever — and has evolved into so much...

May 28, 2024

Do’s and Don’ts of Using Generative AI in Content Marketing

Digital Marketing

Do’s and Don’ts of Using Generative AI in Content Marketing

AI tools such as ChatGPT, Scribe and GPT-4 are highly appealing to many businesses and practices, and they hope these convenient and inexpensive tools can fulfill all their content marketing needs. Unfortunately, many businesses have yet to learn that AI...

May 17, 2024

Turning Testimonials Into Your Strongest Marketing Assets

Digital Marketing

Turning Testimonials Into Your Strongest Marketing Assets

Testimonials have become the digital version of word-of-mouth marketing, increasing brand awareness and credibility throughout the online world. It’s no secret that online reviews are a crucial part of marketing. A lot of marketers think the work stops here. However,...

April 19, 2024