Category: Digital Marketing

Social media is constantly evolving. Each social media network updates its platform to reflect how users want to consume content — including the formats they want to engage with the most. It’s hard for businesses to keep up with the...

Over the weekend, your perfectly curated square Instagram profile grid disappeared — replaced with a vertical rectangle format instead. As Reels and Stories became the most popular features on Instagram, users began to engage better with vertical, rectangular content more...

In 2000, Google surpassed Yahoo! to become the world’s largest search engine — only two short years after it first launched in 1998. Since then, Google remained dominant by adding new products and services that created an entire digital ecosystem...

Apple announced new features coming soon to Apple Business Connect that will seamlessly integrate your business’s visual brand identity into Apple products and services, including Apple Mail, Tap to Pay and Phone Calls. These features will give businesses — even...

Each year, Small Business Saturday is strategically positioned during Thanksgiving Weekend between Black Friday and Cyber Monday, making it a prime opportunity to engage with your local community, and ultimately increase consumer spending. This year’s Small Business Saturday is Saturday,...

October was a busy month for Google. From finalizing the August 2024 Core Update rollout to launching multiple new AI-driven features across Google products, businesses of all industries and sizes need to catch up on all the new digital marketing...

It’s widely known that social media marketing offers several advantages for businesses, including increased brand awareness, higher engagement rates, and greater brand loyalty. If your business is new to social media, or your current social media efforts aren’t paying off,...

After months of rumors, TikTok finally announced its newest advertising tool that will take on Google and other search engine marketing tools. This month, the short-form video giant rolled out its long-awaited Search Ads Campaign tool which will help advertisers...

Going local with your social media strategy can be an effective way to reach and connect with prospects who may be unaware of your business yet are located practically a stone’s throw away. Known as hyperlocal social media marketing, this...

Though it may be hard to believe, now is the perfect time to start planning your marketing strategy for the upcoming holiday season. In 2023, about half of consumers started making their holiday purchases in October, and this year’s shopping...