Digital Marketing Archives - Katava Marketing
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Digital Marketing

Visual Search Marketing
Visual Search

Visual search is gaining huge momentum in digital marketing right now, especially given how rapid improvements to artificial intelligence (AI) are driving this popular search trend. Here’s what you need to know about visual search marketing, and how to include this exciting and revenue-boosting practice in your digital marketing and search engine optimization (SEO) strategies. What Is Visual Search Marketing? Visual search marketing...

Remote points at a wall of streaming videos
How Small Businesses Can Benefit from Summer Box Office Duds

Historically, Memorial Day Weekend has been the biggest movie weekend of the year, kicking off blockbuster season. Even just two years ago, Top Gun: Maverick became the highest-grossing Memorial Day Weekend release of all time. This year, the summer blockbuster kick-off was an absolute dud — becoming the worst performing Memorial Day Weekend box office in the last 30 years....

two young African women having fun together while looking at a smartphone
Saying Goodbye to Third-Party Cookies in 2024

The last few months of 2023 brought a big change to the digital marketing world —the end of third-party cookies (also known as tracking codes or tracking pixels). Digital marketing experts have been anticipating this restriction for quite some time now. In fact, Europe has been placing restrictions on third-party cookies since May 2018 through the General Data Protection Regulation...

A woman sits at home with popcorn on her couch, pointing her remote towards a TV that says "TV Advertising" on it.
Super Bowl Ad Inventory Sell Out & The Future of Commercials

The NFL Super Bowl is recognized as the highest-rated and highest-watched televised event each year in the United States. The game itself often takes a backseat to its iconic, star-studded halftime performances and highly-anticipated commercials. However, commercial advertising has been a hot button topic in advertising since streaming dominated over cable for the first time in 2022. Considering how much...

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How to Adjust Digital Advertising Budget for Inflation

As a business owner, you understand the importance of marketing your business to attract new customers and stay competitive in your industry. However, with inflation on the rise, it’s important to adjust your digital advertising budget to ensure that you’re still receiving the same level of return on investment. In this blog, we’ll explore how to adjust your business’s digital...

a hand points their index finger towards a floating search bar to abstractly represent the act of using a web search engine
5 Tips to Optimize Your Google Search Ads

Optimizing your Google search ads can seem like a challenging, ongoing task with so many features and options available to you. However, with the right strategy and knowing the areas to focus on first, you can optimize your ad budget and get the most out of your Google Ads campaign. Here are five tips to help you optimize your Google search...

A man is holding his smartphone and smiling at it while holding a coffee in the other hand. A search bar with the phrase "PPC" is graphically laid on top of the image.
Navigating PPC Advertising for Medical Practices

Pay-Per-Click (PPC) advertising offers an effective way to reach a targeted audience actively seeking medical services. However, the competitive nature of the healthcare industry in the digital space requires a strategic approach to make the most of your PPC campaigns. Here are some essential tips and strategies to help medical practices navigate PPC advertising successfully. Set Clear Goals Before diving into PPC...

Seven digital marketers sit around a table and compare notes and charts. A graphical image including digital marketing buzzwords is layered over the image of the table
7 Key Steps to Digital Marketing Campaigns

Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole customer experience. The first impression you make with new customers occurs well before they are greeted at your storefront; it all starts online.  Digital marketing is not simply choosing the right keyword or writing the right ad copy that will make your...