Melissa, Author at Katava Marketing

How Website Design Impacts Revenue

A high-quality and well-designed website is an absolute necessity no matter what your industry. Your online presence is powerful to the extent it can make or break your reputation — and your revenue. According to the inbound marketing experts at...

February 27, 2025

Webinar Recap

Webinar Recap: Understanding AI-driven Social Media Algorithms and Best Practices

Our latest webinar discusses ranking on Facebook and Instagram, challenges with AI driven algorithms, best practices, and what to avoid. In 2022, Facebook and Instagram switched their feed algorithm from a user-connection based ranking to an AI-driven activity-based algorithm to...

February 4, 2025

Digital Marketing

2025 Social Media Media Size Guide

Social media is constantly evolving. Each social media network updates its platform to reflect how users want to consume content — including the formats they want to engage with the most. It’s hard for businesses to keep up with the...

January 24, 2025

Digital Marketing

Instagram Updates The Profile Grid

Over the weekend, your perfectly curated square Instagram profile grid disappeared — replaced with a vertical rectangle format instead. As Reels and Stories became the most popular features on Instagram, users began to engage better with vertical, rectangular content more...

January 24, 2025

Google’s Search Market Share Surprisingly Drops

Digital Marketing

Google’s Search Market Share Surprisingly Drops

In 2000, Google surpassed Yahoo! to become the world’s largest search engine — only two short years after it first launched in 1998. Since then, Google remained dominant by adding new products and services that created an entire digital ecosystem...

January 17, 2025

Website Development

Explaining UserWay: Free vs. Pro Widget

What is Website Accessibility? Website accessibility is the practice of building and designing websites and other digital products so that even people with disabilities can use them without complications or barriers. Making the web accessible benefits individuals, businesses, and society....

November 13, 2024

New Branding Features in Apple Business Connect

Digital Marketing

New Branding Features in Apple Business Connect

Apple announced new features coming soon to Apple Business Connect that will seamlessly integrate your business’s visual brand identity into Apple products and services, including Apple Mail, Tap to Pay and Phone Calls. These features will give businesses — even...

November 7, 2024

New Federal Rule on Accessibility Requirements for State and Local Government Provided Websites

Website Development

New Federal Rule on Accessibility Requirements for State and Local Government Provided Websites

On April 24, 2024, the Department of Justice made a final rule regarding updating its regulations for Title II of the Americans with Disabilities Act (ADA). Title II of the ADA requires state and local governments to make sure that...

October 31, 2024

Step-By-Step Small Business Saturday Prep

Digital Marketing

Step-By-Step Small Business Saturday Prep

Each year, Small Business Saturday is strategically positioned during Thanksgiving Weekend between Black Friday and Cyber Monday, making it a prime opportunity to engage with your local community, and ultimately increase consumer spending. This year’s Small Business Saturday is Saturday,...

October 23, 2024

3 New AI Features in Google You Need to Try

Digital Marketing

3 New AI Features in Google You Need to Try

October was a busy month for Google. From finalizing the August 2024 Core Update rollout to launching multiple new AI-driven features across Google products, businesses of all industries and sizes need to catch up on all the new digital marketing...

October 14, 2024