Achieving 41.7% Average Open Rates with Monthly Email Newsletters
Key results
Average Open Rate
41.7% (healthcare industry average ~30%)
Average Click-Through Rate (CTR)
1.6%
Summary
University Orthopaedic Associates (UOA) partnered with Katava Marketing to launch and manage a monthly email newsletter campaign. The goal was to share timely physician insights, orthopaedic education and practice updates directly with current and prospective patients. Over the course of 13 months, from May 2024 to May 2025, UOA’s email newsletter consistently maintained high performance, with open rates averaging 41.7% and reaching a peak of 45.7%. These engagement metrics significantly exceeded healthcare industry benchmarks and helped UOA maintain patient interest, build brand loyalty and reinforce its position as a leader in orthopaedic care.
Location
Cooperation period
Industry
Client
Services used
Average Open Rate
Average Click-Through Rate (CTR)
About University Orthopaedic Associates
University Orthopaedic Associates, New Jersey’s leading orthopaedic practice, is dedicated to providing the most current, highest quality, personalized healthcare services available. The group is committed to the pursuit of excellence in orthopaedic treatment, medical education and training, clinical and bench research, and the promotion of community health.
Challenges & Goals:
UOA operates in a competitive regional healthcare landscape. They wanted to:
- Stay connected with current patients between visits
- Educate the community about orthopaedic conditions, treatment and innovations
- Build awareness of their physicians and services
- Increase website traffic and patient inquiries through consistent, branded communication
Other Successes Include:
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