Brand Recognition
Creating a consistent brand identity throughout their print campaigns helps boost visibility and brand recognition with referring physicians and members of their community — ultimately increasing long-term brand loyalty.
Notable Impacts
Referral Marketing
Consistent growth in Churchill Orthopedic Rehabilitation’s patient base stemmed from Katava Marketing’s referral marketing efforts to increase awareness and engagement with physicians.
Summary
Churchill Orthopedic Rehabilitation engaged with Katava Marketing for a referral marketing campaign that included print marketing designs with the goal of increasing brand awareness and engagement with referring physicians in the surrounding area.
- Client
- Churchill Orthopedic Rehabilitation
- Location
- New Jersey
- Industry
Orthopedics
- Services used
The Work
Challenges & Goals
Consistent Branding Through Print
With the primary goal of introducing the brand and engaging with potential referring physicians, Churchill Orthopedic Rehabilitation wanted to ensure every referral marketing material and advertisement maintained a consistent brand identity across all channels and mediums regardless of size. Each print design needed to reflect the professionalism and high-quality standards Churchill Orthopedic Rehabilitation strives for when it comes to patient care. Katava Marketing’s creative team designed an entire print design system that reflected their visual brand identity, mission and value proposition. The easily recognizable brand elements were used throughout all their marketing channels from website, print design, social media, emails and more.
Referral Marketing to the Right Physicians
Print costs add up quickly, so Katava Marketing took a strategic approach to determine the best practices and hospital organizations to target in this referral marketing campaign. We aligned the target audience of the campaign with the practice’s goals for patient growth in particular services and conditions.
About Churchill Orthopedic Rehabilitation
Servicing Teaneck, NJ and beyond, Churchill Orthopedic Rehabilitation is committed to helping patients regain mobility and resume daily activities with confidence.