It can be a struggle for some businesses to build an online presence and increase traffic to their site. It can be frustrating, but it’s not hopeless. Some fundamental things can be done to help improve your digital reach and ranking on Google.
The biggest reasons your site isn’t ranking on Google:
- Website lacks quality content
- Weak on-page SEO
- Poor keyword strategy
- Technical SEO issues
- Poor user experience and not mobile-friendly
Website Lacks Quality Content
In today’s world, quality is king. Your site should offer engaging content that users find valuable. If there are similar sites to yours, but their content is better than yours, users will seek them out
The best ways to provide content that drives traffic to your site:
- Provide informative content
- Create engaging information
- Eliminate duplicate information
- Regularly update website content
The information found on your website should engage users by providing the answers they need about your service or product. It’s essential to avoid duplicate information across multiple pages of your site. This only frustrates users and offers a poor user experience.
It’s also important to regularly update your website content. One great way to do this is by posting blogs offering new information about your industry, products, and services. This keeps users returning to learn more about your business and its offerings.
Poor Keyword Strategy
When you employ a poor keyword strategy on your website, it prevents your site from being displayed in search engine results. This means fewer people will find your website, translating into less traffic and fewer customers.
How to improve your site’s keyword strategy:
- Incorporate keywords into page headers, titles, and content
- Use long-tail keywords to improve results for specific searches
- Use keywords relevant to your target audience
It’s vital to ensure the keywords chosen align directly with your site’s content because employing irrelevant keywords will attract the wrong audience and result in poor engagement.
Technical SEO Issues
When considering your website and how to ensure its success, it’s important to include the user experience. If users have a poor experience, they are far less likely to return.
Keys to ensuring a good user experience:
- Make your site mobile-friendly
- Correct crawl errors and broken links
- Optimize webpage loading speed
- Provide Google Search Console with a sitemap
Weak On-Page SEO
When your site’s on-page SEO is weak, it can impact your local search rankings, meaning less website traffic and, ultimately, fewer customers. On-page SEO is part of the broader scheme of local SEO, which vastly increases your chances of ranking for relevant search terms.
- Properly structure your content by using header tags (H1, H2, H3, etc.)
- Optimize alt text for all images using relevant keywords
- Create compelling title tags and meta descriptions
Poor User Experience
In today’s world of mobile technology, it’s key that your site be mobile-friendly. More people than ever browse on their mobile devices. Users will get frustrated and look for alternative sites if your site is too complex to browse on these devices. A quickly loading site improves the user experience and likely increases the chances of users returning.
If your website is underperforming and needs help to appear relevant in search engine results, contact Katava Marketing. We are your solution center for all things web.
