Social Media Archives - Katava Marketing
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Social Media

TikTok Marketing
TikTok Trends: Basic Strategies for Your Business

If your business isn't already using TikTok, it may be time to consider jumping on board. This app, which gives its users the option to create and watch short-form video content, is currently one of the fastest-growing social media networks in the world! From 2020 to 2024, TikTok grew its user base by 435 million — equating to an overall...

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100+ Summer Social Media Holiday Calendar

Social media is the best place for businesses to increase brand awareness and strengthen their community by showing support for relevant causes. The most effective social media strategies start with a content calendar that is built around trends but still stays focused on your overall goals.    Your social media strategy should be able to answer the following questions: Who are you...

The Comeback of Long-Form Video Content - photo
The Comeback of Long-Form Video Content

At launch, TikTok started out as a mobile-only platform for 15-second videos. Since then, the app has been downloaded 2.7 billion times worldwide — becoming a global phenomenon that changed video marketing forever — and has evolved into so much more. Meanwhile, every major video platform has sought to mimic the success of the short-form video content giant. Instagram Reels,...

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How To Properly Address Holidays In Social Media And Marketing Content

Using holidays in social media posts as a way to promote your business seems like a gimme. December is a bonanza of holiday opportunities where you can target just about every audience and demographic in a non-stop holiday haze.  But, should you?  Although using holidays in social media may seem like a no brainer, you could be negatively impacting your brand in...