October was a busy month for Google. From finalizing the August 2024 Core Update rollout to launching multiple new AI-driven features across Google products, businesses of all industries and sizes need to catch up on all the new digital marketing opportunities they can try on Google platforms soon. 1. AI-Organized Search Result Pages In an effort to provide users with more personalized...
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Email marketing is one of many important digital marketing tools, given how it is a cost-effective way to increase brand awareness and customize your outreach, alongside many other benefits. It can also be successfully aligned with your sales funnel to maximize conversion and ROI. How exactly do sales funnels and email marketing campaigns go together? Here are the benefits of combining...
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It’s widely known that social media marketing offers several advantages for businesses, including increased brand awareness, higher engagement rates, and greater brand loyalty. If your business is new to social media, or your current social media efforts aren’t paying off, you may want to consider getting your accounts verified. Social media verification has the potential to significantly increase your reach and...
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After months of rumors, TikTok finally announced its newest advertising tool that will take on Google and other search engine marketing tools. This month, the short-form video giant rolled out its long-awaited Search Ads Campaign tool which will help advertisers target their ads based on keywords that users are actively typing into the search bar at any given time. This...
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Going local with your social media strategy can be an effective way to reach and connect with prospects who may be unaware of your business yet are located practically a stone’s throw away. Known as hyperlocal social media marketing, this strategy offers many advantages for small businesses, including higher engagement and conversion rates. How exactly does this form of local social...
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