A high-quality and well-designed website is an absolute necessity no matter what your industry. Your online presence is powerful to the extent it can make or break your reputation — and your revenue. According to the inbound marketing experts at HubSpot, website design has the potential to increase your year-over-year (YoY) online revenue by as much as 132%. If your business...
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Our latest webinar discusses ranking on Facebook and Instagram, challenges with AI driven algorithms, best practices, and what to avoid. In 2022, Facebook and Instagram switched their feed algorithm from a user-connection based ranking to an AI-driven activity-based algorithm to predict what content might be most relevant to you. Since then, social media behavior has changed forever — turning it...
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Social media is constantly evolving. Each social media network updates its platform to reflect how users want to consume content — including the formats they want to engage with the most. It’s hard for businesses to keep up with the latest social media best practices and trends. We’ve put together a comprehensive media guide to help your business upload the...
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Over the weekend, your perfectly curated square Instagram profile grid disappeared — replaced with a vertical rectangle format instead. As Reels and Stories became the most popular features on Instagram, users began to engage better with vertical, rectangular content more than the iconic squares. While this change is not completely unexpected, Instagram didn’t provide an official announcement or timeline before...
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In 2000, Google surpassed Yahoo! to become the world’s largest search engine — only two short years after it first launched in 1998. Since then, Google remained dominant by adding new products and services that created an entire digital ecosystem for individual users and businesses. In early 2024, Google reached record usage with over 6.3 million searches per minute (equivalent...
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