Though it may be hard to believe, now is the perfect time to start planning your marketing strategy for the upcoming holiday season. In 2023, about half of consumers started making their holiday purchases in October, and this year’s shopping behavior is likely to be the same. The sooner you can get your holiday marketing plan ready, the higher the number...
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A great marketing infrastructure can help you forge a connection with your audience, build relationships, increase revenue, and much more. Without a good infrastructure in place, your marketing efforts may fall short and be far less fruitful than those of your competitors. What Is Marketing Infrastructure? Marketing infrastructure refers to the basic organizational structures, or systems and processes, needed for the successful...
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When cash flow is great, revenue is up, and demand is consistently high, you may be tempted to halt your marketing campaign for the sake of saving resources or directing them elsewhere. This may seem like a good idea, but suddenly stopping all marketing efforts can backfire and take your business back to where it all started—negating all your hard...
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Each year Google releases a number of algorithm updates. Core updates affect how webpages are ranked and weighed. Each Google algorithm update stems from their mission to instantly provide internet users with relevant and trusted information about a question or topic they are interested in. The August 2024 core update is focused on boosting high-quality, engaging content and demoting low-value,...
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Mystery shopping is a decades-old market research technique that can provide your business with great insight into the quality of its customer service and shopping experience for the average consumer. This service is an excellent way to gain an unbiased perspective on your business operations so you can make improvements and changes as necessary. According to the job search site JobMonkey,...
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