Launching a new business can be incredibly exciting, especially if you’re confident people will love your products and services. However, simply offering products for sale isn’t quite enough to make it in today’s highly competitive market—you also need an excellent marketing strategy to get noticed, reach your target audience, and stay above the competition. It’s understandable that a marketing strategy can...
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Apple Maps has been the default map app for all iPhones since it was introduced in 2012. After over a decade, Apple Maps is finally available on the web. Although it launched only as a beta version on July 24, the web version still includes many key features of the app such as driving and walking directions, reviews, ordering food,...
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Since 2004, Yelp was founded on the mission of building stronger communities by connecting people to the best local businesses for the job needed. Yelp is celebrating its 20th anniversary in a big way — by adding all new features that will increase business visibility online and help customers find answers much quicker. 1. Upgraded Accessibility Tools “Wheelchair Accessible” is one...
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What is a Digital Marketing Strategy? A digital marketing strategy is a plan on how to use digital channels in a way that aligns with your business goals and brand message. Each digital channel — such as search engine marketing (SEM), social media and video marketing — could have their own schedule, goals and tone of voice. However, the overall digital...
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Beginning July 31, 2024, Google will remove call and chat history features from Google Business Profiles (formerly known as Google My Business profiles). The chat feature will be removed entirely and users will no longer be able to contact your business via chat on Google Business Profiles. Users will still be able to contact your business via the click-to-call phone...
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