A high-quality and well-designed website is an absolute necessity no matter what your industry. Your online presence is powerful to the extent it can make or break your reputation — and your revenue. According to the inbound marketing experts at HubSpot, website design has the potential to increase your year-over-year (YoY) online revenue by as much as 132%. If your small...
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Social media is the best place for businesses to increase brand awareness and strengthen their community by showing support for relevant causes. The most effective social media strategies start with a content calendar that is built around trends but still stays focused on your overall goals. Your social media strategy should be able to answer the following questions: Who are you...
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Historically, Memorial Day Weekend has been the biggest movie weekend of the year, kicking off blockbuster season. Even just two years ago, Top Gun: Maverick became the highest-grossing Memorial Day Weekend release of all time. This year, the summer blockbuster kick-off was an absolute dud — becoming the worst performing Memorial Day Weekend box office in the last 30 years....
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At launch, TikTok started out as a mobile-only platform for 15-second videos. Since then, the app has been downloaded 2.7 billion times worldwide — becoming a global phenomenon that changed video marketing forever — and has evolved into so much more. Meanwhile, every major video platform has sought to mimic the success of the short-form video content giant. Instagram Reels,...
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AI tools such as ChatGPT, Scribe and GPT-4 are highly appealing to many businesses and practices, and they hope these convenient and inexpensive tools can fulfill all their content marketing needs. Unfortunately, many businesses have yet to learn that AI often fails to deliver the human touch needed to connect with target audiences and keep them engaged. Replacing human-written content with...
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