AI tools such as ChatGPT, Scribe and GPT-4 are highly appealing to many businesses and practices, and they hope these convenient and inexpensive tools can fulfill all their content marketing needs. Unfortunately, many businesses have yet to learn that AI often fails to deliver the human touch needed to connect with target audiences and keep them engaged. Replacing human-written content with...
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Testimonials have become the digital version of word-of-mouth marketing, increasing brand awareness and credibility throughout the online world. It’s no secret that online reviews are a crucial part of marketing. A lot of marketers think the work stops here. However, collecting positive reviews is only the first step. The challenge continues with finding the creative inspiration to use positive testimonials...
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The last few months of 2023 brought a big change to the digital marketing world —the end of third-party cookies (also known as tracking codes or tracking pixels). Digital marketing experts have been anticipating this restriction for quite some time now. In fact, Europe has been placing restrictions on third-party cookies since May 2018 through the General Data Protection Regulation...
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The NFL Super Bowl is recognized as the highest-rated and highest-watched televised event each year in the United States. The game itself often takes a backseat to its iconic, star-studded halftime performances and highly-anticipated commercials. However, commercial advertising has been a hot button topic in advertising since streaming dominated over cable for the first time in 2022. Considering how much...
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As a business owner, you understand the importance of marketing your business to attract new customers and stay competitive in your industry. However, with inflation on the rise, it’s important to adjust your digital advertising budget to ensure that you’re still receiving the same level of return on investment. In this blog, we’ll explore how to adjust your business’s digital...
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