Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole customer experience. The first impression you make with new customers occurs well before they are greeted at your storefront; it all starts online. Digital marketing is not simply choosing the right keyword or writing the right ad copy that will make your...
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Patient experience, satisfaction and engagement are intertwined, but each has slightly different nuances. In today’s age of medical consumerism, patients are taking a more active role in their healthcare, which means that patient expectations are elevated. They want more. They demand more. And their opinions matter more. What Is Patient Experience? Patient experience, as defined by the Beryl Institute, is “the sum...
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Online reviews play a crucial role in search engine optimization (SEO) for businesses across all industries. Search engines want to serve their users with the most relevant sources based on what they are searching for. Nothing will make a brand more irrelevant than a bad online rating. Bad reviews position a brand to be unreliable and untrustworthy. It will stop...
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Using holidays in social media posts as a way to promote your business seems like a gimme. December is a bonanza of holiday opportunities where you can target just about every audience and demographic in a non-stop holiday haze. But, should you? Although using holidays in social media may seem like a no brainer, you could be negatively impacting your brand in...
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You may have heard the latest outcry from marketers saying that email is slowly dying in the hands of Gen Z, with some proclaiming that it’s already dead. While these claims can be alarmist and over-exaggerated, it’s true that Gen Z is changing the game when it comes to email marketing. But with research showing that 58% of Gen Zers...
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