Email marketing is one of many important digital marketing tools, given how it is a cost-effective way to increase brand awareness and customize your outreach, alongside many other benefits. It can also be successfully aligned with your sales funnel to maximize conversion and ROI. How exactly do sales funnels and email marketing campaigns go together? Here are the benefits of combining...
Mystery shopping is a decades-old market research technique that can provide your business with great insight into the quality of its customer service and shopping experience for the average consumer. This service is an excellent way to gain an unbiased perspective on your business operations so you can make improvements and changes as necessary. According to the job search site JobMonkey,...
Regardless of your industry, everyone can relate to the thrilling start of summer. It’s a time for celebration and reward. As the school year ends and the summer heat kicks in, consumer spending increases significantly. Every family’s idea of the perfect summer is different but every family is always looking for the best deals. Your business is not the only...
You may have heard the latest outcry from marketers saying that email is slowly dying in the hands of Gen Z, with some proclaiming that it’s already dead. While these claims can be alarmist and over-exaggerated, it’s true that Gen Z is changing the game when it comes to email marketing. But with research showing that 58% of Gen Zers...