Our latest webinar discusses ranking on Facebook and Instagram, challenges with AI driven algorithms, best practices, and what to avoid. In 2022, Facebook and Instagram switched their feed algorithm from a user-connection based ranking to an AI-driven activity-based algorithm to predict what content might be most relevant to you. Since then, social media behavior has changed forever — turning it...
Social media is constantly evolving. Each social media network updates its platform to reflect how users want to consume content — including the formats they want to engage with the most. It’s hard for businesses to keep up with the latest social media best practices and trends. We’ve put together a comprehensive media guide to help your business upload the...
Over the weekend, your perfectly curated square Instagram profile grid disappeared — replaced with a vertical rectangle format instead. As Reels and Stories became the most popular features on Instagram, users began to engage better with vertical, rectangular content more than the iconic squares. While this change is not completely unexpected, Instagram didn’t provide an official announcement or timeline before...
It’s widely known that social media marketing offers several advantages for businesses, including increased brand awareness, higher engagement rates, and greater brand loyalty.
If your business is new to social media, or your current social media efforts aren’t paying off, you may want to consider getting your accounts verified. Social media verification has the potential to significantly increase your reach and...
After months of rumors, TikTok finally announced its newest advertising tool that will take on Google and other search engine marketing tools. This month, the short-form video giant rolled out its long-awaited Search Ads Campaign tool which will help advertisers target their ads based on keywords that users are actively typing into the search bar at any given time. This...
Going local with your social media strategy can be an effective way to reach and connect with prospects who may be unaware of your business yet are located practically a stone’s throw away. Known as hyperlocal social media marketing, this strategy offers many advantages for small businesses, including higher engagement and conversion rates.
How exactly does this form of local social...
If your business isn't already using TikTok, it may be time to consider jumping on board. This app, which gives its users the option to create and watch short-form video content, is currently one of the fastest-growing social media networks in the world! From 2020 to 2024, TikTok grew its user base by 435 million — equating to an overall...
Social media is the best place for businesses to increase brand awareness and strengthen their community by showing support for relevant causes. The most effective social media strategies start with a content calendar that is built around trends but still stays focused on your overall goals.
Your social media strategy should be able to answer the following questions:
Who are you...
At launch, TikTok started out as a mobile-only platform for 15-second videos. Since then, the app has been downloaded 2.7 billion times worldwide — becoming a global phenomenon that changed video marketing forever — and has evolved into so much more. Meanwhile, every major video platform has sought to mimic the success of the short-form video content giant. Instagram Reels,...
Using holidays in social media posts as a way to promote your business seems like a gimme. December is a bonanza of holiday opportunities where you can target just about every audience and demographic in a non-stop holiday haze.
But, should you?
Although using holidays in social media may seem like a no brainer, you could be negatively impacting your brand in...
