Our Proven Student-First Marketing Approach For Educational Institutions
Student-Focused Results
Trust The Experts in Education Marketing
Starting our journey as Blue Baden, our agency offers full-service admissions, enrollment and advancement marketing to independent day schools, boarding schools and higher education institutions all over the country. Our student-first approach reflects the mission and vision of the schools and universities we serve. By bringing together an integrative marketing strategy, we help the right students find their way to you.
With 67% of people using search engines as their first tool when researching private schools and universities, an impressive digital presence is key to every education institution’s marketing strategy. Our team excels at creative problem solving to ensure your business is built to connect with your audience. We collaborate with you to craft a unique brand and marketing strategy across all the channels your audience is using daily.
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Websites Launched
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New Healthcare Brands Developed
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Annual Client Website Sessions
Explore our case studies to see how our digital and creative solutions helped elevate brands to all new heights.
Increase Admissions
With A Better Student Experience
Expand Your Online Student Experience
- We’ve partnered with leading website accessibility solutions to ensure your new website can meet the latest WCAG regulations and standards.
- Does your school need more than just a website? We have experience with reliable and secure custom portals to expand your patient experience.
Our Collaborative Process
No two schools are exactly alike. With over 20 years of experience in marketing, we have formed a tried and true process to ensure effective results in an efficient manner across all your marketing channels. Before we spend a single dollar on paid digital ads, we ensure your brand message is strong with a marketing infrastructure built to grow. Your dedicated account manager will guide you through this process each step of the way — while our other team members tackle your project from every angle.
- Discovery & Prep: Our discovery process will uncover your admissions and enrollment goals, target market, desired deadlines and detailed technological specifications to ensure we provide an accurate project plan from the very beginning.
- Strategize & Plan: We craft a fully integrated marketing strategy based on your goals and needs. This marketing plan includes phases of project completion, with regular collaborative checkpoints for your feedback.
- Creative & Digital Development: Whether we are updating your marketing infrastructure or launching a new marketing campaign, our team of digital marketers, designers, content writers and developers will finalize every piece of the puzzle for launch.
- Launch & Monitoring: We regularly review marketing analytics with you to ensure goals are being met and strategies are being adjusted accordingly.
Is Your School Visible Online?
If your school isn’t reaching the first page of search results, students will choose the competitors that are. The student experience often starts with search results at any given moment of need. If you’re ready to start competing, contact us today.
