Our Proven Student-First Education Marketing Approach For Schools and Universities
Student-Focused Results
Trust The Experts in Education Marketing
Starting our journey as Blue Baden, our agency offers full-service admissions, enrollment and advancement marketing to independent day schools, boarding schools and higher education institutions all over the country. Our student-first approach reflects the mission and vision of the schools and universities we serve. By bringing together an integrative marketing strategy, we help the right students find their way to you.
With 67% of people using search engines as their first tool when researching private schools and universities, an impressive digital presence is key to every education institution’s marketing strategy. Our team excels at creative problem solving to ensure your business is built to connect with your audience. We collaborate with you to craft a unique brand and marketing strategy across all the channels your audience is using daily.
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Websites Launched
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New Healthcare Brands Developed
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Annual Client Website Sessions
Explore our case studies to see how our digital and creative solutions helped elevate brands to all new heights.
Increase Admissions
With A Better Student Experience

Education Marketing FAQs
No two schools are exactly alike. With over 20 years of experience in marketing, we have formed a tried and true process to ensure effective results in an efficient manner across all your marketing channels. Before we spend a single dollar on paid digital ads, we ensure your brand message is strong with a marketing infrastructure built to grow. Your dedicated account manager will guide you through this process each step of the way — while our other team members tackle your project from every angle.
Education marketing is a branch of marketing that focuses on promoting products, services, or institutions within the education sector.
Katava Marketing has over 20 years of experience as a full-service marketing agency that specializes in industries that keep communities healthy and strong, including education, government programs, healthcare and local businesses of all sizes across New Jersey and beyond.
We offer a comprehensive suite of education marketing services, including custom websites, local SEO, paid digital ads, program branding, and more. Our student-first approach has a proven track record of enrollment growth. Our deep understanding of educational institutions – from private schools, boarding schools and higher education – allows us to deliver more effective and targeted marketing solutions.
Every client gets a designated account manager who guides your business every step of the way. We provide fully customized monthly, quarterly and yearly analytics reports that discuss your marketing strategy’s performance and recommended plan adjustments.
Is Your School Visible Online?
If your school isn’t reaching the first page of search results, students will choose the competitors that are. The student experience often starts with search results at any given moment of need. If you’re ready to start competing, contact us today.