A Custom Website for NJ’s Leading Orthopaedic Practice
Key results
24% Increase in Total Website Conversions
52% Increase in Organic Conversions
26% Increase in Paid Conversions
Summary
University Orthopaedic Associates (UOA), New Jersey’s leading orthopaedic practice, partnered with us to address declining website conversions and technical SEO challenges. Prior to the launch of their new website, total, organic and paid conversions were all experiencing a downward trend. Our goal was to develop a modern, custom-designed website on WordPress, optimized for both desktop and mobile, with improved site structure and navigation to enhance user experience and drive conversions.
Location
Cooperation period
Industry
Client
Services used
24% Increase in Total Website Conversions
52% Increase in Organic Conversions
26% Increase in Paid Conversions
Challenges & Goals:
Situation
Prior to launching the new website, total website conversions were down 24%, organic conversions were down 26% and paid conversions were down 13% despite our efforts to increase them through ongoing paid ads and regular SEO activities.
A new website was necessary to refresh the design and address technical SEO issues to meet the new standards of Google Core Vitals.
New Website Goals
Our goal was to develop a new custom-designed website built on the latest WordPress technology, optimized for seamless desktop and mobile experiences to drive increased conversions.
Existing content was moved from the old website to the new one. In addition, the site map and main navigation were reorganized for search engine optimization and ease of use.
Other Successes Include:
About University Orthopaedic Associates
University Orthopaedic Associates, New Jersey’s leading orthopaedic practice, is dedicated to providing the most current, highest quality, personalized healthcare services available. The group is committed to the pursuit of excellence in orthopaedic treatment, medical education and training, clinical and bench research, and the promotion of community health.
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