Increase in Total Website Conversions
The new website successfully reversed the prior decline, leading to an increase in phone calls and form submissions.
Notable Impacts
Increase in Organic Conversions
The redesigned website and SEO optimizations dramatically improved performance from organic traffic
Increase in Paid Conversions
Our paid advertising efforts on the new website yielded a healthy growth in conversions.
Summary
University Orthopaedic Associates (UOA), New Jersey’s leading orthopaedic practice, partnered with us to address declining website conversions and technical SEO challenges. Prior to the launch of their new website, total, organic and paid conversions were all experiencing a downward trend.
Our goal was to develop a modern, custom-designed website on WordPress, optimized for both desktop and mobile, with improved site structure and navigation to enhance user experience and drive conversions.
- Client
- University Orthopaedic Associates
- Location
- Somerset, NJ
- Industry
Orthopedics
- Services used
The Work
Challenges & Goals
Situation
Prior to launching the new website, total website conversions were down 24%, organic conversions were down 26% and paid conversions were down 13% despite our efforts to increase them through ongoing paid ads and regular SEO activities.
A new website was necessary to refresh the design and address technical SEO issues to meet the new standards of Google Core Vitals.
New Website Goals
Our goal was to develop a new custom-designed website built on the latest WordPress technology, optimized for seamless desktop and mobile experiences to drive increased conversions.
Existing content was moved from the old website to the new one. In addition, the site map and main navigation were reorganized for search engine optimization and ease of use.
Other Successes Include
Organic conversions saw an immediate 10% increase the month of the website launch
Organic conversions saw a 34% increase in the 3 months after launch compared to the same 3 months the prior year
About University Orthopaedic Associates
University Orthopaedic Associates, New Jersey’s leading orthopaedic practice, is dedicated to providing the most current, highest quality, personalized healthcare services available.
The group is committed to the pursuit of excellence in orthopaedic treatment, medical education and training, clinical and bench research, and the promotion of community health.