Healthcare marketing
that helps the right
patients find you.

Brand, website, search and automation built as one marketing system that drives true practice growth.

Describe your project

SINCE 2008 · FORMERLY POINTS GROUP

400+

WEBSITES LAUNCHED

100+

BRANDS DEVELOPED

2.2M

ANNUAL SESSIONS

THE APPROACH

Patient-first, not campaign-first. We’ve offered full-service healthcare marketing to practices of all sizes since 2008 — brand, web, search, as one.

Crafting brands, developing websites and launching multi-channel campaigns across New Jersey, New York and beyond for practices, hospital systems and healthcare non-profits alike.

Our approach reflects the mission of the organizations we serve, so strategy stays tied to your business goals and the patients you’re trying to reach.

WHAT WE DO

A better patient experience

Four connected areas of work. Each one strengthens the next, so
the whole program compounds instead of competing for budget.

01

Brand

Your brand should reflect your mission to the community, and make a lasting impression however patients find you.

Healthcare branding

Positioning & messaging

Referral materials

02

Attract

77% of patients search online before choosing a provider. Local SEO and paid media get your services onto the first page.

Healthcare SEO

Paid advertising

AI search visibility (GEO)

Reputation management

03

Convert

Every site we build is designed around a patient in a moment of need with an an easy, seamless path from the very first click.

Healthcare websites

Campaign Landing Pages

Online Appointment Booking

04

Retain

Create a cohesive positive patient experience from the very first click to ensure patients keep coming back.

Patient education

Email marketing

Automation & CRM

HOW WE WORK

A tried and true process

Before we spend a dollar on paid ads, we make sure your message is strong and your infrastructure is built to grow.

STEP 01

Audit & discover

We review your brand, site, search presence and patient journey to uncover your biggest opportunities and challenges.

STEP 02

Strengthen the base

Fixing the foundational channels from branding to your website will ensure higher ROI when marketing starts.

STEP 03

Launch the channels

SEO, paid media, content and email go live as one coordinated program.

STEP 04

Report & adjust

Your dedicated account manager will guide strategic adjustments based on real campaign data.

Tell us about your healthcare practice

Reach new audiences & expand your healthcare practice with a strategic growth plan from Katava Marketing

Response within one business day

No Pressure Discovery Call

Prefer to talk?973.998.8008

SELECTED WORK

Proven results

Digital and creative solutions that took brands across industries to all new heights.

Full portfolio

Creative · Email Marketing · Healthcare · SEM · SEO · Website Development

Investing in Digital as a Spine Surgery Start-Up

Creative · Digital Advertising · Healthcare · SEO · Social Media Management · Website Development

Driving Exponential Growth: HCA’s Digital Transformation

Digital Advertising · Orthopedics

Boosting Growth and Patient Engagement Through Digital Ads

SPECIALTIES

Sectors we’ve worked with

Twenty years of specialty-specific work — from single-provider practices to multi-site hospital service lines.

Assisted LivingAudiologyBariatric SurgeryBehavioral HealthCardiology DermatologyDiagnosticsHospitals & Health Centers Medical DevicesMedical ResearchNeurosurgery OrthopedicsPain ManagementPlastic SurgeryReproductive HealthUrology…and much more

COMPLIANCE

Built to healthcare standards

Every digital solution we develop can meet the industry regulation or security standard your practice needs.

WCAG 2.2 AAHIPAASSL encrypted

WCAG accessibilityPartnered with leading accessibility solutions for the latest WCAG standards

HIPAA-compliant formsForm & database solutions with extra encryption and security measures

Secure hosting & supportMonitored, maintained and updated — fast and compliant

QUESTIONS

Healthcare marketing FAQs

No two healthcare organizations are exactly alike. With over 20 years of experience in healthcare and medical marketing, we have formed a tried and true process to ensure effective results in an efficient manner across all your marketing channels. Before we spend a single dollar on paid digital ads, we ensure your brand message is strong with a marketing infrastructure built to grow. Your dedicated account manager will guide you through this process each step of the way — while our other team members tackle your project from every angle.

Healthcare marketing involves a comprehensive multi-marketing strategy that includes traditional print marketing and digital marketing – such as SEO, paid digital ads and content marketing – to promote healthcare services, attract new patients and increase patient engagement.

Katava Marketing has over 20 years of experience as New Jersey’s leading healthcare marketing agency. We offer a comprehensive suite of healthcare marketing services, including custom websites, medical SEO, paid digital ads, healthcare branding, and more. Our patient-first approach has a proven track record to patient growth. Our deep understanding of the healthcare industry allows us to deliver more effective and targeted healthcare marketing solutions.

Katava Marketing works with healthcare organizations and practices of all sizes and specialties. We cater every marketing plan to match the needs and budget of your business.

Every client gets a designated account manager who guides your business every step of the way. We provide fully customized monthly, quarterly and yearly analytics reports that discuss your marketing strategy’s performance and recommended plan adjustments.