Local Brand Recognition
Creating a consistent brand identity throughout their print campaigns helps boost visibility and brand recognition with members of their community, ultimately increasing brand loyalty.
Notable Impacts
Increased Community Engagement
Supporting local organizations is not just a good PR move, it’s a core part of Brielle Orthopedic’s mission to serve their community. Local sponsorships build awareness, trust and goodwill with their community.
Summary
As a rapidly growing orthopedics practice in New Jersey, Brielle Orthopedics partnered with Katava Marketing to increase local brand awareness with a series of print advertisements.
Each print ad was strategically selected to promote Brielle Orthopedic’s dedication to its community through sponsorships of local organizations from school districts, youth athletic programs, non-profit organizations and more.
- Client
- Brielle Orthopedics
- Location
- New Jersey
- Industry
Orthopedics
- Services used
The Work
Challenges & Goals
Consistent Branding Through Print
With the primary goal of showcasing they are an active supporter of their community, Brielle Orthopedics wanted to ensure every print ad and local sponsorship maintained a consistent brand identity regardless of the size, media format or message. Each print design needed to reflect the professionalism and high-quality standards Brielle Orthopedics strives for when it comes to caring for their patients. Katava Marketing’s creative team designed an entire print design system that reflected Brielle Ortho’s brand identity and established additional easily recognizable brand elements throughout their print advertisements, website, social media and more.
Local Engagement During Geographic Expansion
A challenge to overcome during rapid growth was to maintain their local support, visibility and engagement while simultaneously expanding geographically throughout Southern New Jersey. Each local sponsorship was strategically selected to equally nurture community involvement in each local township. Katava Marketing’s creative content and design team asserted Brielle Orthopedic’s excellence in orthopedic care throughout Southern New Jersey in each print ad we created.
About Brielle Orthopedics
Brielle Orthopedics provides high-quality orthopedic care with 8 locations throughout Central and Southern New Jersey.