Dominating Global Search

After an initial analysis of Avery’s online presence, we first focused on creating a new website that was search engine optimized. The old website used antiquated technology and was not optimized to be found online.

With the introduction of the new website, we then launched an extensive SEO plan and paid-advertisement campaign for selected markets. The content marketing strategy focused on expanding Avery’s patient catch basin by increasing the reach to new target groups and geographies. For each of the target groups, we developed a custom content marketing plan.

Based out of Commack, NY, Avery Biomedical Devices (Avery) is the global leader in diaphragm pacemakers, designed to assist patients in breathing without large mechanical ventilation.