Average Open Rate
Healthcare Industry Average: ~30%
How Strategic Email Marketing Helped UOA Strengthen Patient Relationships and Outperform Industry Benchmarks
Notable Impacts
Average Click-Through Rate (CTR)
Summary
University Orthopaedic Associates (UOA) partnered with Katava Marketing to launch and manage a monthly email newsletter campaign. The goal was to share timely physician insights, orthopaedic education and practice updates directly with current and prospective patients.
Over the course of 13 months, from May 2024 to May 2025, UOA’s email newsletter consistently maintained high performance, with open rates averaging 41.7% and reaching a peak of 45.7%. These engagement metrics significantly exceeded healthcare industry benchmarks and helped UOA maintain patient interest, build brand loyalty and reinforce its position as a leader in orthopaedic care.
- Client
- University Orthopaedic Associates
- Location
- Somerset, NJ
- Industry
Orthopedics
- Services used
The Work
Challenges & Goals
Competitive regional healthcare landscape
UOA operates in a competitive regional healthcare landscape. They wanted to:
- Stay connected with current patients between visits
- Educate the community about orthopaedic conditions, treatment and innovations
- Build awareness of their physicians and services
- Increase website traffic and patient inquiries through consistent, branded communication
Other Successes Include
Peak Open Rate | 45.7% (November 2024)
Peak CTR | 2.4% (August 2024)
Engagement remained strong month-over-month, with a consistent open rate above 40% in 11 out of 13 months
The campaign supported UOA’s content strategy, driving traffic to procedure and condition pages, service pages, social media channels and physician bios
About University Orthopaedic Associates
University Orthopaedic Associates, New Jersey’s leading orthopaedic practice, is dedicated to providing the most current, highest quality, personalized healthcare services available.
The group is committed to the pursuit of excellence in orthopaedic treatment, medical education and training, clinical and bench research, and the promotion of community health.