Reflecting on the Brand

Before any marketing began, we needed to ensure the IGEA Brain & Spine branding was aligned with their true mission and value to their patients. The brand needed to reflect the future vision of IGEA servicing more regions throughout New Jersey and New York City. Through market research, online presence analysis and various shareholder workshops, we were able to collaborate on a brand strategy that brought the future vision to present life. The updated brand position of IGEA has since helped them become nationally-recognized as innovators in the industry. 

Public Relations For Ambitious Goals

Once the brand position and end-goals were established, Katava Marketing moved on to the next key phase: increasing brand awareness. To become nationally-recognized IGEA understood they needed to think bigger than simple social media posts. Investing in a mix of traditional advertising, digital marketing and prominent PR placements was the only way to achieve the national recognition they were aiming for. 

Patient Educational Marketing

IGEA Brain & Spine never lost sight of what truly mattered: patient experience. To provide an impactful patient experience, you must start with patient education. Clearly communicating complexities of healthcare will make a positive difference in a patient’s emotions while going through their health journey. Communication with patients starts as early as the first click from Google or Facebook, so our goal was to educate right away. Each piece of marketing collateral we created nurtured a patient’s understanding of what they need and how IGEA is the best fit for the job.

IGEA Brain and Spine is a nationally recognized neurosurgical practice. With offices throughout New Jersey and New York, they provide comprehensive neurosurgical and orthopedic care for residents of the Tri-State area.