Reputation Rescue: How MARC Law Outranked Negative Press and Achieved Digital Dominance
Key results
First Page Dominance
74% Increase in Paid Traffic
40% Growth in Organic Traffic
Summary
MARC Law faced a critical challenge: a damaging negative article was overshadowing its online reputation. They partnered with us, seeking not only a website redesign but a comprehensive digital strategy to regain control of their narrative and outrank the detrimental content. Our tailored approach, combining strategic SEO, targeted Google Ads, robust social media management, and a user-centric website overhaul, successfully pushed the negative article down in search results, establishing MARC Law’s digital authority and driving significant business growth.
Location
Cooperation period
Industry
Client
Services used
First Page Dominance
74% Increase in Paid Traffic
40% Growth in Organic Traffic
Challenges & Goals:
Reputation Management: Outrank a damaging negative article that was negatively impacting the firm’s online reputation.
Enhanced Online Visibility: Improve website and social media rankings to establish a strong digital presence.
Our Strategy
To combat the reputation crisis and achieve MARC Law’s goals, we implemented a comprehensive, multi-faceted digital strategy:
Strategic Website Redesign: Developed a user-friendly, SEO-optimized website to serve as the foundation of their online presence.
Aggressive SEO Campaign: Implemented targeted keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
Targeted Google Ads: Launched and managed highly targeted Google Ads campaigns to capture high-intent leads and ensure top-of-page visibility for crucial keywords.
Proactive Social Media Management: Created engaging content and implemented a consistent posting schedule to improve social media visibility and engagement.
Consistent Monitoring and Optimization: Regularly analyzed campaign performance and made data-driven adjustments to maximize results.
The Results
Our strategic approach delivered transformative results for MARC Law:
Reputation Restoration:
December 2019: Negative article ranked #2 for “McCusker Anselmi.”
May 2020: Negative article dropped to #5, effectively outranked.
Improved Search Rankings:
Website: Maintained #1 position.
LinkedIn: Improved from #15 to #2.
Facebook: Improved from #15 to #6.
Twitter: Improved from #14 to #6.
Other Successes Include:
About Marc Law
Founded in 1996, McCusker, Anselmi, Rosen & Carvelli, P.C. gets results in and out of the courtroom. Our litigators and attorneys have more than 600 years of combined experience. We build personal, one-to-one relationships with our clients and give each one the attention they need and deserve.
Drive Business Growth With Katava Marketing
Whether you need website development, content creation or digital advertising, Katava has you covered. From one-time projects to full-scale marketing support, we tailor our services to fit your needs. If you’re looking for a helping hand or an extension of your team, we’re here to deliver results.
Explore our case studies to see how our digital and creative solutions helped elevate brands to all new heights.
