Search Engine Marketing

Katava Marketing crafts search engine marketing strategies that will boost your brand’s online visibility.

User-Focused Results

Ramp Up Your Visibility

You’ve launched your business website. You’ve created your social media profiles. What’s your next marketing move? In order to be visible online, you need a digital marketing plan. Our tight-knit team of digital marketing specialists, creative designers and content experts will craft a tailored search engine marketing strategy that showcases the unique value of your business, and nurtures your target audience through your sales funnel — resulting in higher ROI from your website.

Katava Marketing offers a holistic approach to search engine marketing that elevates your brand’s online presence from every angle. Based on your unique business challenges and goals, we craft a comprehensive strategy that may include a combination of SEO, paid search ads, AI search, social media, video marketing and more.

Get your website in front of your online target audience with Katava Marketing’s tried and tested processes with proven results.

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Years of Experience

Case Studies

Explore our case studies to see how our digital and creative solutions helped elevate brands to all new heights.

Full Portfolio

Our Search Engine Marketing Essentials

In-Depth Audit
We start with a comprehensive SEM audit that analyzes your brand’s online presence including website, paid digital ads, off-page SEO and more.
Targeted Digital Strategy
We keep your target audience in mind with a focused search engine marketing strategy based on their needs and search behavior.
Custom Content Creation
Our team crafts custom, keyword-rich content that will reflect your brand’s voice, mission and value across every channel.
Engaging Website Design
Increase user engagement with a high-performing, fully responsive website that is optimized to get you to the top of search results.
Local Search
Dominate local search results with optimized local map listings, directory profiles and online reputation management strategies.
Paid Search Ads
Paid Search Ads campaigns lead targeted, purchase-ready customers straight to strategically designed landing pages on your website.
AI Search Engines
Your digital marketing efforts should reflect the rapid growth in AI-powered search engines with a competitive generative engine optimization (GEO) strategy.
Domain Authority
Search rankings are about more than just keywords. We increase your domain authority with high-quality backlinks and other trust signals.
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A Better ROI on Your Digital Assets

Outrank your competitors with a multi-channel marketing strategy that tackles your brand’s online presence from every angle.

Website Development

As the centralized hub of all your marketing, your website is the most important channel your business needs.

With Katava Marketing, your brand’s website can have:

  • Creative storytelling that showcases your brand’s mission and value
  • Professional design that makes a lasting positive impression
  • Full responsiveness across all modern devices
  • Scalability to grow alongside your business

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Social Media

We help build a mixed-media social media strategy that tells your brand’s story and engages with your target audience.

With Katava Marketing, your brand’s social media can have:

  • High quality, branded graphics & videos
  • Consistent branding across every channel for easier brand recognition
  • Engaging content that drives awareness, engagement and website traffic

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Video Marketing

As the world’s second largest search engine, YouTube shouldn’t be ignored in your digital marketing strategy.

With Katava Marketing, your brand’s video marketing can have:

  • High quality, branded video content strategy that drives views
  • Multi-purpose content that can be used across every digital channel from website to social and more

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SEM FAQs

No two businesses are exactly alike and the same goes for a digital marketing strategy. Our team of experienced digital marketing experts, content writers and web designers tackle your search engine marketing from every angle. If you don’t have a defined SEM strategy, your business is missing out.

Search engine marketing (SEM) is a powerful, data-driven way for businesses to promote their products or services to users who are actively searching for them online. This is done through a combination of paid and unpaid — known as organic — tactics like paid search ads and SEO.

SEM deliverables often start with an in-depth audit and analysis of your current standings online — including website traffic, search performance, competitor research and more. Upon the completion of an audit and development of a SEM plan, deliverables include content creation, ad copy and creatives, website and page speed improvements and other elements that impact your brand’s search performance.

SEM strategies all depend on your business goals, desired project timelines and digital channels that are involved. There is no one-size-fits-all approach to SEM and your digital strategy should be unique to your business. To properly address every channel that needs attention, it’s recommended your digital marketing budget is 10-15% of your annual revenue.

Multi-Channel Marketing Strategy

Whether you need website development, content creation or digital advertising, Katava has you covered. From one-time projects to full-scale marketing support, we tailor our services to fit your needs. If you’re looking for a helping hand or an extension of your team, we’re here to deliver results.