Regardless of your industry, everyone can relate to the thrilling start of summer. It’s a time for celebration and reward. As the school year ends and the summer heat kicks in, consumer spending increases significantly. Every family’s idea of the perfect summer is different but every family is always looking for the best deals. Your business is not the only one trying to reach your target audience this season. Inboxes are filled with summer savings and offerings. It’s important to make your emails stand out in all the clutter using engaging subject lines that show the offer up front. Whether you’re trying to reach first-time customers, or engage with returning customers, here are click-worthy email campaigns that will promote your business all summer long:
- Congrats Grad: Build excitement and offer a discount for recent grads all summer long
- We 🩷Our Customers: Create a Summer rewards program to encourage returning customers throughout the summer
- Thank You, Teachers: Teacher appreciation sale after a year of hard work
- Do Some Good: Donate new or lightly used school supplies & receive a discount
- Happy Camper Hour: Instead of a regular happy hour offer on drinks, extend your offer to include the whole family with deals on apps or kid’s meals
- Dog Days of Summer: Encourage customers to tag your business on social media pictures of their four-legged friends to receive an exclusive promo code
- Last Minute Plans: Exclusive limited-time offers to help them plan at the last minute.
- Summer Bucket List: Don’t let Summer slip away without completing your bucket list. Save on big items with these offerings.
- Back to School: End of Summer blowouts to get the last drop of summer sun.
No matter what you are offering this summer season, email marketing is a critical part of every marketing strategy for businesses of all sizes. They keep customers engaged — even when life gets busy — and offer a personalized approach to marketing that consumers are looking for. The first step is catching their attention with the subject line.
Tips for Creating Engaging Subject Lines:
- Keep it Short: 60 characters or less
- Be Casual: Less formal language and punctuation
- Be Descriptive: Clearly state your intention and offer
- The Emoji Craze: Limit the amount of emojis and focus on the message
Katava Marketing is a full-service marketing agency that provides world-class marketing strategy and support to businesses of all sizes. We are devoted to helping you deliver high-quality email marketing to your customers that will drive results. Contact us today at (973) 998-8008 or contact us to get started.
