If your business isn’t already using TikTok, it may be time to consider jumping on board. This app, which gives its users the option to create and watch short-form video content, is currently one of the fastest-growing social media networks in the world! From 2020 to 2024, TikTok grew its user base by 435 million — equating to an overall increase of more than 93% and an average yearly growth rate of nearly 19%.
Getting to know your way around a new social media network can be overwhelming, especially if the pressure is on to keep up with your competition. Fortunately, TikTok is fun and easy to use and can be a great way to connect with your target audience and grow your brand.
Here’s why your business should consider adding TikTok to its social media marketing campaign, along with tips for generating content and keeping up with the latest trends.
Why Your Business Needs a TikTok Profile
Before diving straight into the benefits of using TikTok for your business, it’s worth mentioning that all industries can experience success when using this platform. According to HootSuite, even the most unexpected industries are “smashing it” on TikTok, including:
- Local government-run organizations, such as libraries, fire departments, parks, and schools
- Banks and other financial institutions
- Insurance companies
- Healthcare providers, including dentists
If you’re still not entirely convinced your business needs a TikTok account, here are some of the many benefits to take into consideration:
Reach a Younger Audience
An estimated 60% of TikTok users are between the ages of 16 and 24. If you’ve been brainstorming ways to attract and engage a younger audience, TikTok may help you accomplish that goal.
Enhance Your Brand’s Identity
TikTok is the perfect platform for sharing content casually, personally, and lightheartedly. With TikTok, you can show your target audience a side of your business they’ve never seen before. This can help enhance your brand’s identity and increase awareness.
Find Amazing Influencers
An estimated 45% of TikTok users end up buying something after it’s been recommended to them by paid influencers in their feeds. Influencers who are great at what they do can easily and quickly build trust on this platform. This means their followers are more likely to jump on board and follow your business after seeing content about your brand, products, or services.
If you’d like to experiment with using influencers on TikTok, log into TikTok Creator Marketplace, which allows you to find and partner with influencers who can promote your business. This feature also has a built-in analytics platform so you can monitor how effective the influencer is for your video marketing campaign.
What Type of Content Should Businesses Put On TikTok?
The creative possibilities are limitless when it comes to using TikTok for your business. If you start spending more time on this platform, you may be able to generate a few outside-of-the-box ideas on your own that align with the voice and culture of your brand.
Here are content ideas for businesses on TikTok:
- Behind-the-scenes footage. You can show off new merchandise your business is about to launch or share video clips of your employees working together.
- Product demonstrations. Show your target audience the best ways to use your products or create how-to tutorials for more complicated tasks.
- Share unique uses. Kitchen tools and gadgets are a perfect example. Show your audience the many unexpected ways a certain tool or gadget can be used.
- Product comparisons. Do side-by-side comparisons of one of your products and that of a competitor’s.
- Reviews and testimonials from your customers. TikTok videos are a real and authentic way to share positive reviews about your brand or business.
- Milestone celebrations. Celebrate your business’ milestones and victories, and remember to thank your followers for being part of your journey.
- Day-in-the-life features. Follow an employee or team member throughout the day to give your audience a glimpse of their role and responsibilities and how they contribute to your business.
- Team introductions. Interview or introduce a team member or department, which can help generate a sense of community between your brand and audience.
- Backstage tour. Film a virtual tour of your office or place of business to satisfy and pique the curiosity of your audience.
- Inspirational stories. Be more relatable with your audience by sharing stories about challenges your business faced, and how you overcame or dealt with those challenges.
- Trending memes. Check out TikTok’s newest trending content to spot memes rising in popularity, then use those memes in ways that are relevant to your brand.
- Seasonal content. In addition to capitalizing on traditional holidays, such as Christmas, New Year’s, and Memorial Day, focus on developing content around other “seasonal” or cultural events, such as how your business is celebrating Super Bowl Sunday, Election Day, or hot movie premieres.
You may also want to monitor the TikTok feeds of your competitors to see what type of content they’re posting and how well their content is performing and generating views, likes, comments, shares, and follows. Your social media marketing team can also help you generate ideas for TikTok content.
Tips for Staying on Top of TikTok Trends
TikTok trends are known to change rapidly thanks to this platform’s viral nature. Even the best of video marketing managers may struggle to keep up. Here are useful tips you can follow to stay on top of the latest TikTok trends:
- Use TikTok frequently. The best way to get to know the ins and outs of any platform is to use it regularly. Spend more time on TikTok to get a better feel for how it works, and invest extra time in browsing other accounts related to your niche or industry.
- Follow influencers in your niche. See what influencers are talking about and what they’re doing to generate a buzz. The content posted by influencers can give you insight into the latest trends in your industry.
- Visit the TikTok Discover page. The TikTok Discover page is the best place to learn about trending topics, including popular hashtags and viral videos. Visit this page frequently to gather ideas about content you create that could possibly go viral.
- Engage with TikTok users. Like X (formerly Twitter), Facebook, and any other social media platform, replying to other users and engaging with their content is an ideal way to boost your own engagement rates while also gaining insight into new trends. Spend time engaging with other users — especially potential customers and influencers in your niche.
- Be unique. Sharing a new technique or format can attract the attention of your audience and other TikTok users and help you go viral. Brainstorm ways to share content related to popular hashtags, then get noticed and recognized for your creativity.
- Monitor your analytics. Another way to identify the best trends is to look at the type of content performing well and then create a higher number of similar content. Your most popular content could align with trending topics or formats. Monitor your TikTok analytics daily, then adjust your content strategy accordingly.
At Katava Marketing, your vision is our mission! Our full-service marketing agency offers video marketing, social media marketing, website development, and everything else your business needs to increase its revenue. Contact us at 973-998-8008 to get started today!
