Social media is constantly evolving. Each social media network updates its platform to reflect how users want to consume content — including the formats they want to engage with the most. It’s hard for businesses to keep up with the latest social media best practices and trends. We’ve put together a comprehensive media guide to help your business upload the best high-quality content on each platform.
With over 3 billion active monthly users, Facebook is still the most popular social media network.
General Facebook Tips:
- To avoid any technical errors, all images should be uploaded as .jpg or .png
- Meta recommends keeping the text-to-image ratio at or below 20%
- Make your Facebook content more accessible by using the Alt-Text and Automated Captions features
Facebook Media Sizes:
- Profile Image: 170 x 170 px
- Profile Banner: 851 x 315 px
- Facebook Image Post: 1200 x 630 px
- Facebook Video Post: 1280 x 720 px
- Duration: maximum 240 minutes
- Facebook Event Cover Photo: 1200 x 628 px
- Facebook Story: 1,080 x 1,920 px
- Facebook Instant Article Featured Image: 1080 x 1080 px
Facebook Ads Media Sizes:
- Facebook Feed Ads: 1440 x 1800 px
- Facebook In-Stream Video Ads: 1080 x 1080 px
- Duration: 5 – 15 seconds
- Facebook Marketplace Ads: 1080 x 1080 px
- Facebook Messenger Sponsored Ads: 1080 x 1080 px
With 2 billion monthly active users, Instagram is the third most popular social media platform.
General Instagram Tips:
- To avoid any technical errors, all images should be uploaded as .jpg or .png
- Meta recommends keeping the text-to-image ratio at or below 20%
- With its latest update, Instagram is transitioning to favor vertical format media as vertical media has the highest average engagement rate from users.
- Make your Instagram content more accessible by using the Alt-Text and Automated Captions features
Instagram Media Sizes:
- Profile Image: 320 x 320 px
- Instagram Image Post: 1080 x 1350 px
- Instagram Reels: 1080 x 1920 px
- Duration: 15 – 90 seconds
- Instagram Story: 1,080 x 1,920 px
- Video Duration: maximum 60 seconds
Instagram Ads Media Sizes:
- Instagram Feed Ads: at least 1080 x 1080 px (multiple aspect ratios supported)
- Instagram Explore Ads: 1080 x 1080 px
- Instagram Story Ads: 1,080 x 1,920 px
When using LinkedIn, either for your personal professional growth or for your company’s business development, sizing your media appropriately will help you increase reach and engagement with your audience.
General LinkedIn Tips:
- To avoid any technical errors, all images should be uploaded as .jpg or .png
- The sizing listed also applies to LinkedIn Showcase Pages
- Make your Linked content more accessible by using the Alt-Text and uploaded video caption content
LinkedIn Media Sizes:
- Profile Image: 400 x 400 px
- LinkedIn Business Page Cover Image: 1128 x 191 px
- Life Tab Main Image: 1128 x 376 px
- LinkedIn Image Post: 1200 x 628 px
- LinkedIn Video Post: maximum 4096 x 2304 px
- Duration: 3 seconds – 15 minutes
- LinkedIn Blog Post Link Image: 1200 x 627 px
LinkedIn Ads Media Sizes:
- Company Logo for Ads: 100 x 100 px
- Spotlight ads Custom Background Image: 300 x 250 px
- Sponsored Content Images: 1200 x 627 px (1.91:1 aspect ratio)
- Sponsored Content Carousel Images: 1080 x 1080 px (1:1 aspect ratio)
YouTube
YouTube is the second largest search engine used around the world. An effective video marketing campaign uses each feature YouTube has to offer in all different formats.
General YouTube Tips:
- Organize Your Channel into Various Playlists
- Every video should have a thoughtfully designed thumbnail and detailed description with proper tags
- Add subtitles and captions for better accessibility
YouTube Media Sizes:
- Channel Profile Image: 800 x 800 px
- Channel Banner Image: 2048 x 1152 px
- YouTube Video Size: 1280 x 720 px
- Duration: Up to 12 hours
- YouTube Thumbnail Size: 1280 x 720 px
- YouTube Short Video Size: 1920 x 1080 px
- Duration: up to 60 seconds
- YouTube Short Thumbnail Size: 1920 x 1080 px
YouTube Ads Media Sizes:
- YouTube Ads:
- 1920 x 1080px (horizontal)
- 1080 x 1920px (vertical)
- 1080 x 1080px (square)
TikTok
TikTok is still alive and thriving (at least for now) with over 170 million users in the US. TikTok only has one media format with short-form vertical videos at 1080 x 1920 px and a maximum duration of 10 minutes.
Twitter/X
X (formerly known as Twitter) is a text-based platform that supports limited photo and video content.
X Media Sizes:
- Channel Profile Image: 400 x 400 px
- Channel Banner Image: 1500 x 500 px
- Image Post Size: 1600 x 900 px
- Video Post Size: 1280 x 720 px
Threads
Introduced in July 2023, Meta’s Threads is a big competitor to the freshly rebranded X (formerly Twitter). While Threads is a text-based platform, photo and video content are supported on the platform with a recommended size of 1080 x 1920 px.
Bluesky
X’s newest competitor is growing rapidly, with over 20 million registered users since it launched in 2021. Similar to X and Threads, Bluesky is mostly text-based but does support limited photo and video content.
Bluesky Media Sizes:
- Channel Profile Image: 400 x 400 px
- Channel Banner Image: 1500 x 500 px
- Image Post Size: 1600 x 900 px
- Video Post Size: 1280 x 720 px
Why Is It Important?
Sizing your content correctly across platforms will help maintain a consistent visual brand identity which will ultimately build credibility and trust with your audience. Content that is sized correctly for the exact feature of each platform will also help increase reach and engagement from your audience as it creates a seamless user experience across the app.
Ready to elevate your social media marketing strategy? At Katava Marketing, your vision is our mission! Our full-service marketing agency offers social media strategy, digital marketing, creative services and everything else your business needs to increase its revenue. Contact us to get started today!
