Category: Digital Marketing

Going local with your social media strategy can be an effective way to reach and connect with prospects who may be unaware of your business yet are located practically a stone’s throw away. Known as hyperlocal social media marketing, this...

Though it may be hard to believe, now is the perfect time to start planning your marketing strategy for the upcoming holiday season. In 2023, about half of consumers started making their holiday purchases in October, and this year’s shopping...

A great marketing infrastructure can help you forge a connection with your audience, build relationships, increase revenue, and much more. Without a good infrastructure in place, your marketing efforts may fall short and be far less fruitful than those of...

When cash flow is great, revenue is up, and demand is consistently high, you may be tempted to halt your marketing campaign for the sake of saving resources or directing them elsewhere. This may seem like a good idea, but...

Each year Google releases a number of algorithm updates. Core updates affect how webpages are ranked and weighed. Each Google algorithm update stems from their mission to instantly provide internet users with relevant and trusted information about a question or...

Launching a new business can be incredibly exciting, especially if you’re confident people will love your products and services. However, simply offering products for sale isn’t quite enough to make it in today’s highly competitive market—you also need an excellent...

Apple Maps has been the default map app for all iPhones since it was introduced in 2012. After over a decade, Apple Maps is finally available on the web. Although it launched only as a beta version on July 24,...

Since 2004, Yelp was founded on the mission of building stronger communities by connecting people to the best local businesses for the job needed. Yelp is celebrating its 20th anniversary in a big way — by adding all new features...