Category: Digital Marketing

Each year, Small Business Saturday is strategically positioned during Thanksgiving Weekend between Black Friday and Cyber Monday, making it a prime opportunity to engage with your local community, and ultimately increase consumer spending. This year’s Small Business Saturday is Saturday,...

October was a busy month for Google. From finalizing the August 2024 Core Update rollout to launching multiple new AI-driven features across Google products, businesses of all industries and sizes need to catch up on all the new digital marketing...

It’s widely known that social media marketing offers several advantages for businesses, including increased brand awareness, higher engagement rates, and greater brand loyalty. If your business is new to social media, or your current social media efforts aren’t paying off,...

After months of rumors, TikTok finally announced its newest advertising tool that will take on Google and other search engine marketing tools. This month, the short-form video giant rolled out its long-awaited Search Ads Campaign tool which will help advertisers...

Going local with your social media strategy can be an effective way to reach and connect with prospects who may be unaware of your business yet are located practically a stone’s throw away. Known as hyperlocal social media marketing, this...

Though it may be hard to believe, now is the perfect time to start planning your marketing strategy for the upcoming holiday season. In 2023, about half of consumers started making their holiday purchases in October, and this year’s shopping...

A great marketing infrastructure can help you forge a connection with your audience, build relationships, increase revenue, and much more. Without a good infrastructure in place, your marketing efforts may fall short and be far less fruitful than those of...

When cash flow is great, revenue is up, and demand is consistently high, you may be tempted to halt your marketing campaign for the sake of saving resources or directing them elsewhere. This may seem like a good idea, but...

Each year Google releases a number of algorithm updates. Core updates affect how webpages are ranked and weighed. Each Google algorithm update stems from their mission to instantly provide internet users with relevant and trusted information about a question or...