Author: Melissa

After months of rumors, TikTok finally announced its newest advertising tool that will take on Google and other search engine marketing tools. This month, the short-form video giant rolled out its long-awaited Search Ads Campaign tool which will help advertisers...

Apple Maps has been the default map app for all iPhones since it was introduced in 2012. After over a decade, Apple Maps is finally available on the web. Although it launched only as a beta version on July 24,...

Since 2004, Yelp was founded on the mission of building stronger communities by connecting people to the best local businesses for the job needed. Yelp is celebrating its 20th anniversary in a big way — by adding all new features...

Social media is the best place for businesses to increase brand awareness and strengthen their community by showing support for relevant causes. The most effective social media strategies start with a content calendar that is built around trends but still...

The last few months of 2023 brought a big change to the digital marketing world —the end of third-party cookies (also known as tracking codes or tracking pixels). Digital marketing experts have been anticipating this restriction for quite some time...