Increase in Total Website Conversions
Our overall strategy drove a substantial 72% increase in total website conversions year-over-year.
Notable Impacts
Increase in Organic Conversions
We achieved a significant 60% year-over-year increase in conversions through organic search optimization.
Increase in Conversions from Google Ads
Paid ad campaigns delivered a compelling 79% year-over-year rise in conversions from Google Ads.
Summary
In 2020, Hunterdon Cardiovascular Associates (HCA), a well-established cardiology practice in New Jersey, recognized the need to enhance their online presence.
To drive increased patient appointments across their locations, they partnered with us to develop a comprehensive digital strategy, centered around a conversion-focused website redesign, strategic Google Ads campaigns, and robust search engine optimization.
- Client
- Hunterdon Cardiovascular Associates
- Location
- Flemington, NJ
- Industry
Healthcare
The Work
Challenges & Goals
Increased Patient Appointments
Hunterdon Cardiovascular Associates faced the challenge of needing to increase patient appointments across their locations. To achieve this, they required a comprehensive marketing strategy focused on attracting new patients and maximizing online engagement. The core objectives were to drive more traffic to their website and convert that traffic into tangible results: increased website form submissions and phone calls to their practice.
Our Strategy: A Digital Transformation
To address this challenge, we developed and implemented a multi-faceted digital strategy, centered around:
Conversion-Friendly Website Design: Creating a website experience optimized to encourage patient inquiries.
Targeted Google Ads Campaigns: Utilizing paid advertising to reach potential patients actively searching for cardiovascular care.
Strategic Search Engine Optimization (SEO): Improving organic search visibility to attract patients seeking information and services.
This strategy was part of a larger ongoing marketing effort that included a range of services.
The Results: Substantial Growth and Efficiency
Our approach delivered significant results for HCA:
Overall Impact (2020-2024): Since implementing our services in 2020, HCA has experienced a remarkable 365% increase in total website conversions (form submissions and phone calls) and a substantial 160% increase in total website traffic.
Navigating Rising Costs: We achieved these results while effectively managing the challenge of increasing digital marketing costs. Our ad optimizations and strategies ensured efficient use of HCA’s marketing investment.
Other Successes Include
Today, the website reaches an average of 7K sessions and over 500 conversions each month.
Google Ads campaigns have seen a 67% increase in conversions since the launch of campaigns in 2020.
In 2023, we achieved a 17% year-over-year increase in paid conversions despite a flat Google Ads budget and rising digital advertising costs.
About Hunterdon Cardiovascular Associates
Hunterdon Cardiovascular Associates is dedicated to improving the cardiovascular health of their community. They are committed to providing the highest quality of care in a patient centered environment.
Their physicians are board certified cardiologists and fellows of the American College of Cardiology who have received in-depth training in various sub-specialties. They provide a full range of cardiac services for evaluation, diagnosis and treatment of cardiovascular diseases.