Category: Digital Marketing

Launching a new business can be incredibly exciting, especially if you’re confident people will love your products and services. However, simply offering products for sale isn’t quite enough to make it in today’s highly competitive market—you also need an excellent...

Apple Maps has been the default map app for all iPhones since it was introduced in 2012. After over a decade, Apple Maps is finally available on the web. Although it launched only as a beta version on July 24,...

Since 2004, Yelp was founded on the mission of building stronger communities by connecting people to the best local businesses for the job needed. Yelp is celebrating its 20th anniversary in a big way — by adding all new features...

What is a Digital Marketing Strategy? A digital marketing strategy is a plan on how to use digital channels in a way that aligns with your business goals and brand message. Each digital channel — such as search engine marketing...

Beginning July 31, 2024, Google will remove call and chat history features from Google Business Profiles (formerly known as Google My Business profiles). The chat feature will be removed entirely and users will no longer be able to contact your...

Visual search is gaining huge momentum in digital marketing right now, especially given how rapid improvements to artificial intelligence (AI) are driving this popular search trend. Here’s what you need to know about visual search marketing, and how to include...

Search engine optimization, or SEO for short, is a digital marketing practice that focuses on helping your website rank high in search engines like Google and Bing. Content quality is one of many essential components of SEO. Google will rank...

If your business isn’t already using TikTok, it may be time to consider jumping on board. This app, which gives its users the option to create and watch short-form video content, is currently one of the fastest-growing social media networks...

Social media is the best place for businesses to increase brand awareness and strengthen their community by showing support for relevant causes. The most effective social media strategies start with a content calendar that is built around trends but still...