Patient Education for a Healthcare Non-Profit
Key results
Brand Recognition
Patient Education
Summary
The Visiting Nurse Association of Central Jersey Community Health Center enlisted Katava Marketing for print design projects that brought their nonprofit public health clinic to new heights. They wanted to promote their services throughout Monmouth county with a series of print design pieces including posters, brochures and business materials.
Location
Cooperation Period
Industry
Client
Services used
Brand Recognition
Patient Education
Challenges and Desired Goals
Consistent Branding Through Print
With the primary goal of educating the Monmouth County community about The Community Health Center’s offerings to patients, they wanted to ensure every marketing material maintained a consistent brand identity across all channels and mediums regardless of size. Each print design needed to reflect the professionalism and high-quality standards The Community Health Center strives for when it comes to their community’s patient care. Katava Marketing’s creative team designed an entire print design system that reflected their visual brand identity, mission and value proposition. The easily recognizable brand elements were used throughout all their marketing channels from website, print design, social media, emails and more.
Patient Education
As with any nonprofit public health organization, patient education is the key to success. Katava Marketing took a strategic approach to promoting all the health services The Community Health Center for community members of all ages. Each print piece spoke to their entire community – from annual checkups to prenatal care, behavioral health, nutritional services and more – about improving their health and wellbeing.
About The Visiting Nurse Association of Central Jersey Community Health Center
The Visiting Nurse Association of Central Jersey Community Health Center, Inc. (VNACJ CHC) has been an integral part of Monmouth County for more than 27 years, providing comprehensive primary and preventative care for infants, children, and adults.
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