Public health marketing
that helps strengthen
your community.

Discover Our Proven Community-First Marketing Approach For Public Health Organizations

Describe your project

TARGETED CAMPAIGNS · LOCAL FOCUS

400+

WEBSITES LAUNCHED

100+

BRANDS DEVELOPED

2.2M

ANNUAL SESSIONS

THE APPROACH

Community-first, not campaign-first. We’ve offered full-service public health marketing to organizations of all sizes since 2008 — brand, web, search, as one.

We craft brands, develop high-performing websites and launch multi-channel marketing campaigns that focus on community engagement for your public health services in New Jersey, New York and beyond. Our community-first approach reflects the mission and vision of the public health organizations we serve.

No matter what healthcare specialty your program focuses on, we have a proven track record of public health marketing strategies that align with your overall goals. By bringing together an integrative marketing strategy, we help your public health organization grow.

WHAT WE DO

A better members experience

Four connected areas of work. Each one strengthens the next, so
the whole program compounds instead of competing for budget.

01

Brand

Whether your public health program is just getting started or you’ve been established for decades, we ensure your brand reflects your true mission to your community and the value of the services you offer. No matter what your growth goals are, your public health brand will make a positive, lasting impression that drives engagement.

Public Health Program Branding

Positioning & Messaging

Referral Materials

Communication Strategy

Reputation Management

02

Attract

Using a collaborative effort of local search engine optimization, content creation, PR strategy, paid digital ads, engaging social media and compelling video marketing, we help your public health program beat the competition to the top of search results based on your program’s specialty, mission and goals.

Public Health SEO

Paid Advertising

AI Search Visibility (GEO)

Video Marketing

Community Engagement

03

Convert

Every public health program website we design and develop is focused on showcasing the mission of your organization through compelling storytelling. We understand the importance of community engagement; we establish an easy, approachable and seamless experience from the very first click.

Public Health Websites

Campaign Landing Pages

04

Retain

Not only will our custom content creation get your public health organization to the top of search results, it will also serve as community educational material that will empower your target audience to take action about your cause time and time again. We find necessary creative solutions to communicate the value of your program mission.

Community Engagement

Email Marketing

Automation & CRM

Social Media

HOW WE WORK

A tried and true process

Before we spend a dollar on paid ads, we make sure your message is strong and your infrastructure is built to grow.

STEP 01

Audit & discover

We review your brand, site, search presence and members’ journey to uncover your biggest opportunities and challenges.

STEP 02

Strengthen the base

Fixing the foundational channels from branding to your website will ensure higher ROI when marketing starts.

STEP 03

Launch the channels

SEO, paid media, content and email go live as one coordinated program.

STEP 04

Report & adjust

Your dedicated account manager will guide strategic adjustments based on real campaign data.

Tell us about your public health organization

Give your public health program a boost with a strategic growth plan driven by Katava Marketing

Response within one business day

No Pressure Discovery Call

Prefer to talk?973.998.8008

SELECTED WORK

Proven results

Digital and creative solutions that took brands across industries to all new heights.

Full portfolio

Creative · Email Marketing · Healthcare · SEM · SEO · Website Development

Investing in Digital as a Spine Surgery Start-Up

Creative · Digital Advertising · Healthcare · SEO · Social Media Management · Website Development

Driving Exponential Growth: HCA’s Digital Transformation

Digital Advertising · Orthopedics

Boosting Growth and Patient Engagement Through Digital Ads

COMPLIANCE

Built to public health standards

Every digital solution we develop can meet the industry regulation or security standard your organization needs.

WCAG 2.2 AAHIPAASSL encrypted

WCAG accessibilityPartnered with leading accessibility solutions for the latest WCAG standards

HIPAA-compliant formsForm & database solutions with extra encryption and security measures

Secure hosting & supportMonitored, maintained and updated — fast and compliant

QUESTIONS

Public Health Program marketing FAQs

No two public health organizations are exactly alike. With over 20 years of experience in healthcare marketing we have formed a tried and true process to ensure effective results in an efficient manner across all your marketing channels. Before we spend a single dollar on paid digital ads, we ensure your brand message is strong with a marketing infrastructure built to grow. Your dedicated account manager will guide you through this process each step of the way — while our other team members tackle your project from every angle.

Public health marketing involves a comprehensive multi-marketing strategy that includes traditional print marketing and digital marketing – such as SEO, paid digital ads and content marketing – to raise awareness of the organization or program’s cause, encourage action and increase community involvement.

Katava Marketing has over 20 years of experience as a full-service marketing agency that specializes in helping public health organizations and programs grow across New Jersey and beyond. We offer a comprehensive suite of healthcare marketing services, including custom websites, SEO, paid digital ads, branding, and more. Our community-first approach has a proven track record of growth. Our deep understanding and support of public health marketing allows us to deliver more effective and targeted marketing solutions.

Every client gets a designated account manager who guides your business every step of the way. We provide fully customized monthly, quarterly and yearly analytics reports that discuss your marketing strategy’s performance and recommended plan adjustments.