Full-service marketing strategy for government programs & agencies

Trust the experts in government marketing

Describe your project

COMMUNITY-DRIVEN APPROACH · SINCE 2008

400+

WEBSITES LAUNCHED

100+

BRANDS DEVELOPED

2.2M

ANNUAL SESSIONS

THE APPROACH

Community-first, not campaign-first. We’ve offered full-service government marketing to organizations of all sizes since 2008 — brand, web, search, as one.

We craft brands, develop high-performing websites and launch multi-channel marketing campaigns that focus on program awareness and community engagement for local and state governments in New Jersey, New York and beyond.

We deliver fully integrated marketing solutions on time and on budget based on a government agency’s needs. We have a proven track record of building a digital infrastructure your government agency needs.

WHAT WE DO

Marketing infrastructure built for your community

Four connected areas of work. Each one strengthens the next, so
the whole program compounds instead of competing for budget.

01

Brand

Whether your government program is just getting started or has been established for decades, we ensure your brand reflects your true mission to your community and the value of the services you offer. No matter how your community members find you, your brand will make a positive, lasting impression.

Government Branding

Positioning & Messaging

Communication Strategy

02

Attract

Government websites play a critical role in keeping the community informed. We establish an easy, approachable and seamless experience from the very first click. Every government website we design and develop is focused on community awareness, community engagement and a positive user experience.

Government Websites

Government SEO

AI Search Visibility (GEO)

Reputation Management

HOW WE WORK

A tried and true process

Before we spend a dollar on paid ads, we make sure your message is strong and your infrastructure is built to grow.

STEP 01

Audit & discover

We review your brand, site, search presence and audience journey to uncover your biggest opportunities and challenges.

STEP 02

Strengthen the base

Fixing the foundational channels from branding to your website will ensure higher ROI when marketing starts.

STEP 03

Launch the channels

SEO, paid media, content and email go live as one coordinated program.

STEP 04

Report & adjust

Your dedicated account manager will guide strategic adjustments based on real campaign data.

Tell us about your government program

Turn your government program into your community’s strongest asset with an outreach program that works.

Response within one business day

No Pressure Discovery Call

Prefer to talk?973.998.8008

SELECTED WORK

Proven results

Digital and creative solutions that took brands across industries to all new heights.

Full portfolio

Nonprofit · Print Design

Patient Education for a Healthcare Non-Profit

COMPLIANCE

Built to government standards

State and local governments must make sure that their web content and mobile apps meet WCAG 2.1, Level AA within two or three years of when the Federal Rule was published on April 24, 2024, depending on their population:

Government entities serving 50,000 or more persons: April 24, 2026
Government entities serving 49,999 or under persons: April 26, 2027
Special district governments: April 26, 2027

After this time, state and local governments must continue to make sure their web content and mobile apps meet WCAG 2.1, Level AA.

Katava Marketing has a proven track record of helping websites achieve ADA compliance. We partner with the leading website accessibility solutions to ensure seamless compliance and ongoing maintenance.

WCAG 2.2 AASSL encrypted

WCAG accessibilityPartnered with leading accessibility solutions for the latest WCAG standards

Secure hosting & supportMonitored, maintained and updated — fast and compliant

QUESTIONS

Government marketing FAQs

No two government programs are exactly alike. With over 20 years of experience in marketing for industries that keep communities healthy and strong – specializing in government programs, healthcare, education and more – we have formed a tried and true process to ensure effective results in an efficient manner across all your marketing channels. Before we spend a single dollar on paid digital ads, we ensure your brand message is strong with a marketing infrastructure built to grow. Your dedicated account manager will guide you through this process each step of the way — while our other team members tackle your project from every angle.

Government marketing is the process of promoting products, services, or solutions specifically to government agencies, programs and public-sector organizations at the local, state, or federal level. Rather than more traditional consumer marketing, government marketing focuses on awareness and community engagement rather than sales.

Katava Marketing has over 20 years of experience as a full-service marketing agency that specializes in industries that keep communities healthy and strong, including government programs, healthcare, education and local businesses of all sizes across New Jersey and beyond.

We offer a comprehensive suite of government marketing services, including custom websites, informational SEO, paid digital ads, program branding, and more. Our community-first approach has a proven track record to program awareness and growth. Our deep understanding of government programs allows us to deliver more effective and targeted marketing solutions.

Every client gets a designated account manager who guides your business every step of the way. We provide fully customized monthly, quarterly and yearly analytics reports that discuss your marketing strategy’s performance and recommended plan adjustments.