Education marketing
that helps the right
students find you.

Explore Our Proven Student-First Education Marketing Approach For Schools and Universities

Describe your project

SINCE 2008 · FORMERLY BLUE BADEN

400+

WEBSITES LAUNCHED

100+

BRANDS DEVELOPED

2.2M

ANNUAL SESSIONS

THE APPROACH

Student-first, not campaign-first. We’ve offered full-service education marketing to universities and schools of all sizes since 2008 — brand, web, search, as one.

Starting our journey as Blue Baden, our agency offers full-service admissions, enrollment and advancement marketing to independent day schools, boarding schools and higher education institutions all over the country. Our student-first approach reflects the mission and vision of the schools and universities we serve. By bringing together an integrative marketing strategy, we help the right students find their way to you.

With 67% of people using search engines as their first tool when researching private schools and universities, an impressive digital presence is key to every education institution’s marketing strategy. Our team excels at creative problem solving to ensure your business is built to connect with your audience. We collaborate with you to craft a unique brand and marketing strategy across all the channels your audience is using daily.

WHAT WE DO

A better student experience

Four connected areas of work. Each one strengthens the next, so
the whole program compounds instead of competing for budget.

01

Brand

We collaborate with you to craft a student-driven brand that reflects the true mission of your school and the value you provide to your students.

Education Branding

Positioning & Messaging

Referral Materials

02

Attract

Using an integrated strategy of local search engine optimization and paid digital ads, we help your school beat the competition to the top of search results based on your goals.

Education SEO

Paid Advertising

AI Search Visibility (GEO)

Reputation Management

03

Convert

Engage with current families, attract new prospective students and promote alumni events with a creative multi-media strategy that drives growth on all fronts.

Education Websites

Campaign Landing Pages

Increased Admissions

04

Retain

Whether you are looking to grow your admissions database or student retention, we build a foundation with community retention in mind.

Community Engagement

Email Marketing

Automation & CRM

HOW WE WORK

A tried and true process

Before we spend a dollar on paid ads, we make sure your message is strong and your infrastructure is built to grow.

STEP 01

Audit & discover

We review your brand, site, search presence and student journey to uncover your biggest opportunities and challenges.

STEP 02

Strengthen the base

Fixing the foundational channels from branding to your website will ensure higher ROI when marketing starts.

STEP 03

Launch the channels

SEO, paid media, content and email go live as one coordinated program.

STEP 04

Report & adjust

Your dedicated account manager will guide strategic adjustments based on real campaign data.

Tell us about your strategic plan

We help private and public schools develop their strategic plan that targets the entire school community from prospective students to alumni.

Response within one business day

No Pressure Discovery Call

Prefer to talk?973.998.8008

SELECTED WORK

Proven results

Digital and creative solutions that took brands across industries to all new heights.

Full portfolio

Education · Website Development

Increasing Engagement With A New Website

Creative · Education · Email Marketing · Marketing Strategy

Reconnecting With Ed-Cons Through Email Campaigns

Branding · Creative · Education

New Brand Identity for Rutgers Medical School Pediatrics Department

SPECIALTIES

Sectors we’ve worked with

We develop strategic plans that for each individual school’s needs.

Private K-12 Schools Public & Private Universities

COMPLIANCE

Built to education standards

Every digital solution we develop can meet the industry regulation or security standard you need.

WCAG 2.2 AASSL encrypted

WCAG accessibilityPartnered with leading accessibility solutions for the latest WCAG standards

Secure hosting & supportMonitored, maintained and updated — fast and compliant

QUESTIONS

Education marketing FAQs

No two schools are exactly alike. With over 20 years of experience in marketing, we have formed a tried and true process to ensure effective results in an efficient manner across all your marketing channels. Before we spend a single dollar on paid digital ads, we ensure your brand message is strong with a marketing infrastructure built to grow. Your dedicated account manager will guide you through this process each step of the way — while our other team members tackle your project from every angle.

Education marketing is a branch of marketing that focuses on promoting products, services, or institutions within the education sector.

Katava Marketing has over 20 years of experience as a full-service marketing agency that specializes in industries that keep communities healthy and strong, including education, government programs, healthcare and local businesses of all sizes across New Jersey and beyond.

We offer a comprehensive suite of education marketing services, including custom websites, local SEO, paid digital ads, program branding, and more. Our student-first approach has a proven track record of enrollment growth. Our deep understanding of educational institutions – from private schools, boarding schools and higher education – allows us to deliver more effective and targeted marketing solutions.

Every client gets a designated account manager who guides your business every step of the way. We provide fully customized monthly, quarterly and yearly analytics reports that discuss your marketing strategy’s performance and recommended plan adjustments.