Investing in Digital as a Spine Surgery Start-Up
Key results
22% Month-Over-Month Traffic
Ranking for 10K Keywords
37% Decrease in Cost-Per-Click
Summary
Starting with nothing but a new practice name, Edison Spine Center engaged with Katava Marketing from the very beginning. Our expertise guided this new practice through everything they needed in order to start marketing their business and create a seamless, positive patient experience. We collaborated on every marketing channel they needed to build an effective marketing infrastructure — website, email marketing, social media and digital marketing — all while crafting a strategic multi-channel content plan that will increase the new practice’s online presence.
Location
Cooperation period
Industry
Client
Services used
22% Month-Over-Month Traffic
Ranking for 10K Keywords
37% Decrease in Cost-Per-Click
Challenges & Goals:
Brand Positioning & Awareness
Starting with nothing but a new practice name, Edison Spine Center engaged with Katava Marketing from the very beginning. They needed a distinct visual brand identity and brand messaging that reflects the complexities of spine care in a digestible way. The brand position strategy was a necessary step to ensure a unified mission and tone across all marketing channels and patient touchpoints.
Ongoing Marketing
As a new practice, Edison Spine Center needed to build a marketing infrastructure that was built with brand awareness and engagement in mind — starting with a brand new, state-of-the-art website that reflects the new brand strategy, showcases the variety of services offered and highlights the 50 years of combined experience the surgeons have.
Upon the launch of the brand new website, Katava Marketing helped Edison Spine Center create a multi-channel marketing infrastructure and strategy that included social media, email marketing, digital marketing, video marketing and more.
Edison Spine Center was also in need of offline patient touchpoints and marketing materials such as office signage, business suite materials, patient education pieces, referral marketing packages and more.
Other Successes Include:
About Edison Spine Center
Located in Middlesex County in New Jersey, Edison Spine Center has quickly become the practice of choice for patients, attorneys, healthcare providers and case managers.
Founded in 2018 by Dr. Joseph Lombardi and Dr. James Patti, Edison Spine Center goes beyond just treating patients’ back problems; they also serve as expert witnesses and independent medical examiners for personal injury and workers compensation cases.
Drive Business Growth With Katava Marketing
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