Increasing Dermatology Appointments: Metropolitan Dermatology Surpasses Industry Benchmarks with Google Ads
Key results
High Click-Through Rate
Exceptional Conversion Rate
Low Cost per Conversion
Summary
Over a two-year period, Metropolitan Dermatology ran Google Search Ads across 17 locations in New Jersey and New York to expand visibility and increase appointment requests. By leveraging carefully selected keywords, persuasive ad copy, and well-optimized landing pages, the campaigns achieved a 9.31% click-through rate, an impressive 17.36% conversion rate (phone calls and form submissions), a $11.50 cost per conversion, and a $2.00 cost per click. These metrics demonstrate exceptional ad relevance, efficient location targeting, and cost-effective budget use in a highly competitive healthcare market, ultimately generating a steady stream of qualified leads and new patients.
Services used
Click-Through Rate (CTR): 9.31%
Conversion Rate: 17.36%
Cost per Conversion: $11.50
Challenges & Goals:
Metropolitan Dermatology faced intense competition from both local dermatology practices and large healthcare networks. They needed to capture high-intent searchers looking for skin care treatments and appointments while keeping acquisition costs low. Their primary goals were to increase patient inquiries, boost appointment bookings, and strengthen their digital presence across multiple locations.
About Metropolitan Dermatology
Metropolitan Dermatology is a leading dermatology practice with over 20 offices throughout New Jersey and New York, offering comprehensive medical, cosmetic, and surgical dermatology services.
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