A New Identity Built for Credibility

AAM wanted to ensure their new brand identity was built with credibility in mind. As they look to expand their hospital and medical center partnerships, they wanted their brand to showcase their dedication to long-term partnerships, and highlight their credibility working with one of the nation’s most awarded hospitals located in Morristown. They wanted a recognizable visual identity that could standalone beyond their home base of Morristown without losing their longstanding history as leaders in this industry. As their business grew with new partnerships, they understood the importance of an online presence that better represented their size, services and expertise. Not only was a new website a key role in business development, but it also played a role in showcasing AAM’s patient experience. The new website focused on patient needs with educational information about their services and what patients can expect from AAM’s exceptional care.