Medical device marketing that helps the right customers find you.

Grow your medical device company with a digital marketing strategy that creates loyal customers.

Describe your project

DATA-DRIVEN CAMPAIGNS · BOOSTED SALES

400+

WEBSITES LAUNCHED

100+

BRANDS DEVELOPED

2.2M

ANNUAL SESSIONS

THE APPROACH

Customer-first, not campaign-first. We’ve offered full-service medical device marketing to brands of all sizes since 2008 — brand, web, search, as one.

We craft brands, develop high-performing websites and launch multi-channel marketing campaigns that focus on lead generation, customer loyalty and strategic partnerships.

We’ve helped countless medical device companies in New Jersey and beyond connect with their audience across the globe. Our strategic approach to medical device marketing helps your brand stand out from competitors and win leads both online and offline.

WHAT WE DO

A better customer experience

Four connected areas of work. Each one strengthens the next, so
the whole program compounds instead of competing for budget.

01

Brand

Whether your medical device company is launching new products or looking to revive your current line-up, we ensure your brand reflects the value of your products. No matter what your goals are, your brand will make a positive impression that drives lasting customer relationships.

Medical Device Branding

Positioning & Messaging

Reputation management

02

Attract

Whether your medical device company is launching new products or looking to revive your current line-up, we ensure your brand reflects the value of your products. No matter what your goals are, your brand will make a positive impression that drives lasting customer relationships.

Medical Device SEO

Paid Advertising

AI Search Visibility (GEO)

Video Marketing

03

Convert

Every medical device website we design and develop builds trust, showcases product quality and converts viewers into customers. We understand your target audience and establish an easy, approachable experience from the very first click regardless of the device.

Medical Device Websites

Campaign Landing Pages

Lead Generation

04

Retain

Build a foundation for personalized communication and automated follow-up for an improved sales experience that leads to loyal customers.

Email Marketing

Automation & CRM

Social Media

HOW WE WORK

A tried and true process

Before we spend a dollar on paid ads, we make sure your message is strong and your infrastructure is built to grow.

STEP 01

Audit & discover

We review your brand, site, search presence and customer journey to uncover your biggest opportunities and challenges.

STEP 02

Strengthen the base

Fixing the foundational channels from branding to your website will ensure higher ROI when marketing starts.

STEP 03

Launch the channels

SEO, paid media, content and email go live as one coordinated program.

STEP 04

Report & adjust

Your dedicated account manager will guide strategic adjustments based on real campaign data.

Tell us about your medical device brand

Boost lead generation for your medical device sales with a strategic growth system driven by Katava Marketing

Response within one business day

No Pressure Discovery Call

Prefer to talk?973.998.8008

SELECTED WORK

Proven results

Digital and creative solutions that took brands across industries to all new heights.

Full portfolio

Creative · Email Marketing · Healthcare · SEM · SEO · Website Development

Investing in Digital as a Spine Surgery Start-Up

Creative · Digital Advertising · Healthcare · SEO · Social Media Management · Website Development

Driving Exponential Growth: HCA’s Digital Transformation

Digital Advertising · Orthopedics

Boosting Growth and Patient Engagement Through Digital Ads

COMPLIANCE

Built to healthcare standards

Every digital solution we develop can meet the industry regulation or security standard your practice needs.

WCAG 2.2 AAHIPPASSL encrypted

WCAG accessibilityPartnered with leading accessibility solutions for the latest WCAG standards

HIPAA-compliant formsForm & database solutions with extra encryption and security measures

Secure hosting & supportMonitored, maintained and updated — fast and compliant

QUESTIONS

Medical device marketing FAQs

No medical device companies are exactly alike. With over 20 years of specialized experience in healthcare marketing, we have formed a tried and true process to ensure effective results in an efficient manner across all your marketing channels. Before we spend a single dollar on paid digital ads, we ensure your brand message is strong with a marketing infrastructure built to grow. Your dedicated account manager will guide you through this process each step of the way, while our other team members tackle your project from every angle.

Medical device marketing is the strategic promotion of diagnostic, therapeutic, or monitoring equipment to healthcare professionals (HCPs), hospitals, and patients. This includes a mix of traditional print marketing, modern search engine marketing and reputation management to promote the products and build lasting relationships.

Katava Marketing has over 20 years of experience as a full-service marketing agency that specializes in helping healthcare organizations grow across New Jersey and beyond. We offer a comprehensive suite of marketing services, including custom websites, SEO, paid digital ads, branding, and more. Our strategic approach has a proven track record of growth, despite the ever-changing marketing landscape. Our deep understanding of retail marketing allows us to deliver more effective and targeted marketing solutions.

Every client gets a designated account manager who guides your business every step of the way. We provide fully customized monthly, quarterly and yearly analytics reports that discuss your marketing strategy’s performance and recommended plan adjustments.